Renault looking for business case to revive Alpine brand

Article by Anita Panait, on March 20, 2012

Renault mulls reviving its sporty Alpine brand but it is cautious because of the costs related to resurrecting the high performance model line. If revived, the Alpine brand would be a lightweight, high performance sports car that is built with the highest specifications, not just of standard components, according to Renault marketing director Stephen Norman.

 It’s likely that the plan to revive the Alpine brand won’t be acted on for a long time, since Renault could not take on the expense associated with resurrecting the car, even as it gains more partners aside from Nissan, Norman noted. Despite the gloomy outlook for the Alpine brand, Norman is upbeat with the prospects of the company’s other brand.

Renault’s marketing director expressed excitement with its new Twingo, which will be unveiled in 2014. Renault is currently working with Daimler over the new Twingo, which Norman described as closer to the original model but packs a surprise punch.

Norman also announced that its current Clio model will be replaced by Clio IV in September 2012, featuring a new design and engine. Norman also announced the arrival of a sister car to Nissan's Juke sometime in 2013.

Other lineup changes in Renault-Nissan products include: a 2014 replacement for the Megane 5-door hatch, 3-door coupe and estate; a 2014 or 2015 off-road replacement, based on the R Space Concept, for the Kalios; and 2015 debuts for the new Laguna and Espace vehicles.

Meanwhile, Norman said that Renault is scrambling for a new product plan for its Korean affiliate Samsung, which is taking losses. Samsung will be part of the upper range models Renault is planning in Korea.

Topics: renault, alpine

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