Renault looking for business case to revive Alpine brand

Article by Anita Panait, on March 20, 2012

Renault mulls reviving its sporty Alpine brand but it is cautious because of the costs related to resurrecting the high performance model line. If revived, the Alpine brand would be a lightweight, high performance sports car that is built with the highest specifications, not just of standard components, according to Renault marketing director Stephen Norman.

 It’s likely that the plan to revive the Alpine brand won’t be acted on for a long time, since Renault could not take on the expense associated with resurrecting the car, even as it gains more partners aside from Nissan, Norman noted. Despite the gloomy outlook for the Alpine brand, Norman is upbeat with the prospects of the company’s other brand.

Renault’s marketing director expressed excitement with its new Twingo, which will be unveiled in 2014. Renault is currently working with Daimler over the new Twingo, which Norman described as closer to the original model but packs a surprise punch.

Norman also announced that its current Clio model will be replaced by Clio IV in September 2012, featuring a new design and engine. Norman also announced the arrival of a sister car to Nissan's Juke sometime in 2013.

Other lineup changes in Renault-Nissan products include: a 2014 replacement for the Megane 5-door hatch, 3-door coupe and estate; a 2014 or 2015 off-road replacement, based on the R Space Concept, for the Kalios; and 2015 debuts for the new Laguna and Espace vehicles.

Meanwhile, Norman said that Renault is scrambling for a new product plan for its Korean affiliate Samsung, which is taking losses. Samsung will be part of the upper range models Renault is planning in Korea.

Topics: renault, alpine

If you liked the article, share on:


Login or Create new account to add a comment!


Mitsubishi is now officially part of the Renault-Nissan alliance after Nissan took over the Japanese car company recently. We know a lot has been happening in the car industry, but...
by - October 24, 2016
Driving the newest 2017 BMW 5-Series (G30), Clive Owen (Closer, Children of Men) returns to his role as “The Driver”. In this latest installment, what initially starts as a simple...
by - October 24, 2016
Many had wished that a Lamborghini Huracán Superleggera would somehow make a surprise debut at the recently held Paris Motor Show. Sadly, not a single Lamborghini appeared anywhere in sight....
by - October 24, 2016
Aston Martin and Red Bull Racing teamed up for the first time in creating what looks like one of the most ferocious beasts in history. The British car manufacturer has...
by - October 24, 2016
German premium carmaker Audi is reportedly planning to buy back around 25,000 Audi Q7 SUVs powered by its 3.0-liter V6 TDI engine in the United States. The buyback should compensate...
by - October 24, 2016