Renault-Nissan alliance comes to the United States

Article by Christian Andrei, on April 8, 2014

Fifteen years after its launch, the Renault-Nissan alliance is coming to the United States 15 years after it was launched. It chief executive, Carlos Ghosn, want the alliance maximize efficiency, pressing the carmaker to have common product architectures, manufacturing and r&d – all of which could help bring new stream of jointly developed Nissan-Renault vehicles and engines to the US.

For instance, around 70 percent of the carmakers’ models will be produced under the alliance's new "common module families" approach to design by 2018. The approach is expected to trim purchasing costs by nearly a third. One of the models built using this approach is the Rogue crossover that was rolled out in 2013.

Nissan has also tapped a Renault site in South Korea to start building thousands of Rogues monthly for shipment to West Coast dealers. The carmaker already builds Rogue in Tennessee. Nissan’s premium brand, Infiniti, will roll out the Q30 compact hatchback to the US in 2015 straight from England.

The Q30 is underpinned by Mercedes-Benz architecture, which is a shared program between collaborators Renault-Nissan and Daimler AG. Infiniti will also receive this year a new Mercedes-designed 2.0-liter four-cylinder engine produced at Nissan’s Decherd engine site in Tennessee. The engine sharing deal was also made possible by Renault-Nissan-Daimler collaboration.

Nissan has also said it was possible to build an additional model at its new Aguascalientes site in Mexico that would be shared by Infiniti and Mercedes-Benz dealers in the US.

Christian Mardrus, executive vice president for the alliance, quipped that the product arrangements with Daimler were made possible by the alliance structure between Nissan and Renault, adding the new products will represent a new level of alliance activity. [source: automotive news - sub. required]

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