Renault-Nissan chief executive Carlos Ghosn is optimistic of further sales growth in China and the United States this year, and of Europe coming back on track once again after five years of contractions. Speaking at the opening of Nissan’s BRL2.6-billion ($1.2 billion) Resende site in Brazil, Ghosn said that there are "lots of bright spots” in 2014, noting that there is no doubt that global carmakers would take advantage of that.
He remarked that sales some developing countries in Africa and the Middle East are also "booming." Nissan’s Resende site is part of the its bid to double its local market share to 5 percent and become the best-selling Japanese auto brand in Brazil by 2016, the carmaker said in a statement.
The site will be home to Nissan's Platform V models and could build 200,000 vehicles and 200,000 engines annually. Nissan aims to sell 115,000 cars this year in Brazil, representing a 47-percent surge in sales from 2013, when it sold 78,000 units.
Ghosn remarked that while the auto market in Brazil is expected to grow slower than its potential in 2014 and possibly in 2015, Nissan plans to expand at a faster pace as it ramps up production of the Resende site.
Nissan’s top honcho remarked that the Japanese carmaker has no doubt about the potential of Brazil, but the speed by which the Latin American country will move this potential will depend on the government’s economic policy and on investments in terms of infrastructure.