Renault plans to start its biggest marketing campaign

Article by Christian A., on May 18, 2011

Renault SA is set to launch its biggest marketing campaign ever in two decades when it introduces the new Clio subcompact and the Zoe electric vehicle next year, the company’s global marketing chief Stephen Norman told Automotive News Europe in an interview at the Cannes Film Festival. The company has been an official partner of the film festival for the past 28 years.

According to Norman, the difference of this campaign is in the products themselves, which are “radically different” from anything that the company has done in years.

In addition, Norman also talked about the company’s plans to reinvent its brand, which is also a part of the automaker’s new mid-term strategy.

Fiat explained the elements of the campaign for the Clio subcompact – a poster campaign with the vehicle in metallic red on a red background with a tag line that entices readers to buy the car for its safety and quality.

On the other hand, Norman said that the campaign for the Zoe encourages the audience to switch to electric vehicles.

The campaigns will be largely digital, he added, explaining 80 percent of the people who visited the company’s showroom have also been to its website. Norman has been vital in the success of the marketing plans for the Fiat 500 while he was still working for the Italian automaker.

Topics: renault, advertising

If you liked the article, share on:

Comments

Recommended

In the automotive industry, most brands will do what they can to expand their offerings to be present in every potential niche there is. The goal is clearly to increase...
by - April 30, 2017
Just days after unveiling the refreshed 2018 Toyota Yaris hatchback to the North American public at the 2017 New York Auto Show, the Japanese company is now disclosing how much...
by - April 30, 2017
The next generation Volvo XC60 will be soon on its way to dealerships and customers as the Swedish carmaker has already commenced production of the mid-sized sports utility vehicle at...
by - April 30, 2017
In September 27, 2016, Porsche initially filed for a patent that is the “Unique Active Rear Diffuser”. And earlier this week, on April 27, 2017, the United States Patent and...
by - April 29, 2017
The Insurance Institute for Highway Safety (IIHS) has given its Top Safety Pick+ award to the redesigned version of the 2017 Kia Cadenza. This was a result of excellent a...
by - April 29, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries