Renault plans to start its biggest marketing campaign

Article by Christian Andrei, on May 18, 2011

Renault SA is set to launch its biggest marketing campaign ever in two decades when it introduces the new Clio subcompact and the Zoe electric vehicle next year, the company’s global marketing chief Stephen Norman told Automotive News Europe in an interview at the Cannes Film Festival. The company has been an official partner of the film festival for the past 28 years.

According to Norman, the difference of this campaign is in the products themselves, which are “radically different” from anything that the company has done in years.

In addition, Norman also talked about the company’s plans to reinvent its brand, which is also a part of the automaker’s new mid-term strategy.

Fiat explained the elements of the campaign for the Clio subcompact – a poster campaign with the vehicle in metallic red on a red background with a tag line that entices readers to buy the car for its safety and quality.

On the other hand, Norman said that the campaign for the Zoe encourages the audience to switch to electric vehicles.

The campaigns will be largely digital, he added, explaining 80 percent of the people who visited the company’s showroom have also been to its website. Norman has been vital in the success of the marketing plans for the Fiat 500 while he was still working for the Italian automaker.

Topics: renault, advertising

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The 2018 model year could be an exciting year for fans and enthusiasts of the Chevrolet Corvette. This comes as the 2018 version of the Corvette is bound to feature...
by - January 19, 2017
As if seeing the future more than a decade from now, one of the top scientists in the world of robotics and automations is predicting that children born today won’t...
by - January 19, 2017
Ford has just recently unveiled the 2018 Ford Mustang, and as it turned out, the carmaker gave its beloved pony car a facelift. There have been mixed reactions about the...
by - January 19, 2017
The bidding war for one of the only 20 examples -- 21 actually, but the 00 version went to a museum -- of the classically beautiful Lamborghini Reventon built and...
by - January 18, 2017
Bentley once again confirmed its plans to push PHEV into their future lineups. As a matter of fact, the Bentayga SUV will be the first to have the plugin hybrid...
by - January 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries