Renault posted a 3-percent surge in sales in 2013 to 2.63 million cars and light commercial vehicles thanks to increasing demand for its no-frills Dacia brand. The French carmaker said in a statement that Dacia sales surged 19 percent last year. Renault chief executive Carlos Ghosn is concentrating on boosting deliveries in emerging countries and has expected "tremendous growth" in the entry-level segment, in which Dacia competes. Around half of Renault sales occurred outside Europe.
Renault is building sites in expanding regions and developing more vehicles with Japanese alliance partner Nissan Motor Co. to cut costs with common components.
"In 2014, in a more favorable market context, we are confirming our profitable growth strategy by continuing our recovery in Europe and increasing our international sales," Chief Performance Officer Jerome Stoll said in the statement.
Renault's entry-level vehicle sales accounted for 41 percent of group deliveries in 2013, compared to 37 percent in 2012, according to company spokesman Francois Rouget. According to the ACEA group, industrywide car registrations in Europe surged 13 percent in December 2013, with the strongest gains at Renault, Ford Motor Co. and Volkswagen Group.
Despite the December surge, the auto industry in Europe dropped for the sixth consecutive year to a 19-year low. French carmakers Renault and PSA/Peugeot-Citroen were among the top three car discounters in Germany in 2013, according to German industry publication Autohaus PulsSchlag. Renault expects the industrywide demand in France and across Europe to hike 1 percent in 2014, with global deliveries increasing 2 percent.