Renault prepares new program to help it win future customers

Article by Christian A., on August 24, 2012

Renault has a new program that seeks to help poor people in France to gain access to cars and other mobility options. Renault thinks that this new program will give its image and brand value a major boost. According to Renault Vice President of Corporate Social Responsibility Claire Martin, the program will aid the automaker in attracting more customers in the future.

Martin told Automotive News Europe that people who received support when they were in a difficult situation will remember who helped them and will be “pretty loyal” to the brand. He said that Renault is the first French automaker to have launched such a program. However, analysts think that it would soon have to share this market niche with others.

Shwetha Surender of consultancy Frost & Sullivan said that it’s very likely that others will follow. Surender said that there’s a trend of expanding service offerings and that automakers usually go where the others go. France has about 8 million people living below the poverty line, a considerable part of the population.

Getting its cue from different previous designs, Renault Clio shines as one of Renault's top-selling vehicles, also as a market standard that has raked huge sales of around 12 million vehicles since the 90s. Right now, Renault has banked on the model's trademark features and daily flexibility to give the market New Clio which aims to entice clients through its mix of dramatic vibe and durable strengths.

New Renault Clio also leads Renault's latest design attribute which drives warmth, simplicity and sensuality.

Because the two systems are being offered, like the release of Renault R-Link, the New Renault Clio produces a new technology of car multimedia. It also provides a higher than moderate standard for convenience and safety equipment compared to other cars and showcases a cheap customization program on a scale that is first seen on the Renault.

New Clio's flexibility is built on a more improved travelling comfort and a more efficient ride. Power is given by an option of engines that pave the way for lower fuel use and CO2 emissions. The range comes with a diesel powerplant which gives back an unparalleled 3.2 liters/100km and 83g of CO2/km.

On the other hand, New Renault Clio prides itself in having a roomy interior and generally huge boot (300dm3). It is also durably made, offers the highest achievable level of passive and active protection (5 stars euro NCAP new rating), and is made according to Renault's world-class standards.

Topics: renault

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