Renault starts knockdown assembly of Fluence in Malaysia

Article by Andrew Christian, on May 27, 2014

Renault has commenced local assembly of its Fluence compact sedan in Malaysia as it bids to expand its market share in the Southeast Asian auto market. Tan Chong Group, a distributor for Renault and Nissan in the country, will assemble the Fluence knockdown kits.

Renault said in a statement that introduction of the Fluence in Malaysia serves as the first stage in its target of increasing its growth rate in the country. Renault said the Fluence is targeted to help it win international markets, particularly in countries where three-box sedans are popular.

On the other hand, Renault and Tan Chong are also planning to more than double the number of Renault outlets in Malaysia from the current 10, to by 2016 to 25 by 2016. The two companies have been in partnership in the country since 2003.

Renault particularly eyes Malaysia as the country has been posting an average annual growth of around 5 percent for the past 30 years. Vehicle sales in the country also surged 5 percent to 645,000 vehicles in 2013.

Gilles Normand, Renault chairman for the Asia-Pacific region, said in the statement that the French group aims to be one of the Top 3 Europe-based carmakers in Malaysia by 2018. The Malaysian auto market is currently dominated by Perodua, Proton and Toyota Motor Corp.

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