Renault to build on the sales momentum of its new Megane range

Article by Christian A., on August 29, 2010

Renault launches a convertible version this month for its new Megane range in hopes of building on its sales momentum. This model will have features that will help in the rivalry against Peugeot, Volkswagen and Ford.

The Megane Coupe-Cabriolet is the sixth and final version of the new Megane family. Previous versions include a hatchback, coupe, sedan and the Scenic and Grand Scenic minivans.

To give it a shot against the likes of the Volkswagen Eos and the Peugeot 308 CC, Renault added features to it such as a larger electric panoramic folding glass roof and a more reactive power steering system. Renault said that last year in Europe, the annual market for this class of open-top coupes was nearly 100,000 units.

Nicolas Peant, a Renault product manager, revealed to Automotive News Europe that Renault aims for its Megane convertible to get in the top three in its segment by the end of 2011.

The Megane convertible is considered a niche product but the four-seater is expected to widen the Megane family's overall market share in Europe in the compact segment.

Renault said that older versions of the convertible stood for 4% of the Megane family sales and 10% of Western Europe's compact convertible 2009 sales.

Peant added that the Megane series still delivers higher margins than Renault's smaller Twingo and Clio models. Last year, Renault sold 463,000 Megane-based models worldwide, compared to 452,000 units in 2008.

It was late in 2008 that the new Megane range was launched. The Megane convertible is available with six gasoline and diesel engine options including a 2.0-liter gasoline engine with a continuously variable transmission (CVT). Renault asserts that this CVT is a first for the latest-generation Megane range.

If you liked the article, share on:

Pin It

Comments

Recommended

South Korean car company SsangYong recently revealed sketches of their upcoming SUV. We’re not always impressed by Korean car designs, but this one looks quite promising. Yup, it is the...
by - March 26, 2017
Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries....
by - March 26, 2017
Last year was probably Porsche’s best year ever in terms of sales. Their factory in Stuttgart delivered 237,778 cars in total, which represents a six percent increase compared to the...
by - March 26, 2017
Lamborghini has disclosed that it is looking into the possibility of releasing electric vehicles. With the Volkswagen Group revealing that it will be releasing electric vehicles within several years, there...
by - March 25, 2017
Daimler AG, through its Smart division, has disclosed that its two electric models, the Smart ForTwo and the Smart ForFour are now open for orders in Germany. Official market launch...
by - March 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries