Renault wants to follow Apple to increase sales of R-Link infotainment system

Article by Christian Andrei, on February 5, 2013

Renault thinks that its best option to increase sales of its R-Link infotainment system is to follow Apple's iPhone and App Store business model. This year, Renault will launch the R-Link in the Clio subcompact, Zoe EV and Fluence large sedan. Renault accomplishes this by presenting applications that could be downloaded onto the users’ proprietary R-Link tablet computer.

Renault is requiring customers to pay for the in-car computer as well as for the apps to operate in their car. This is a huge risk for Renault since the system has to be extremely practical and simple to operate so that customers become willing to pay for it. The R-Link tablet, which has a price tag of less than 1,000 euros, will be filled with navigation, communications, entertainment, travel services and other applications.

The apps can be accessed via voice commands by the drivers who can use the system to send and receive e-mails, tweets and phone texts. Later on, users will be able to buy over 50 apps available from the R-Link Store.

Renault's approach is different from other carmakers, which are finding ways to permit customers to operate some of their smartphone applications on their vehicle’s infotainment systems.

According to Renault's rivals, customers aren’t willing to pay hundred of euros for a system that stays locked in the car. Renault now faces the challenge of convincing developers that they can tap into a market that could reach a million units if R-Link is widely used in the Clio, Zoe and Fluence.

Renault said that since R-Link runs on an Android platform, its developers can effortlessly convert Android smartphone applications to the R-Link platform.

R-Link would fail if it turns out later to be clunky and filled with bugs. However, if Renault does the right thing, its mainstream rivals would probably also look into an Apple store-like business model when they create their own infotainment systems.

If you liked the article, share on:


Login or Create new account to add a comment!


More than three decades ago, the DeLorean DMC-12 was produced by the DeLorean Motor Company. However, production was stopped due to issues within the company. The car itself was decent...
by - October 27, 2016
Tesla is making sure that all models under production will receive the necessary advanced hardware that will allow them to be autonomously driven. The fitment of these advanced hardware to...
by - October 27, 2016
Wondering how fast the 2017 Chevrolet Camaro ZL1 in actual driving? To provide customers a good idea on how fast the 2017 Camaro ZL1 could really get, Chevrolet recently had...
by - October 27, 2016
So, it is official! The new Honda Clarity FCV has the longest verified range of any zero-emissions vehicle currently on the road in the United States. One of the main...
by - October 27, 2016
Many have been anticipating Mercedes-Benz Vans’ newest luxury pickup truck, the X-Class. While Mercedes-Benz has yet to reveal the official production version of the X-Class, it was kind enough to...
by - October 27, 2016