Renault wants Twingo to be No 2 in Europe’s minicar sgement

Article by Andrew Christian, on March 21, 2014

Renault is aiming to catapult its Twingo offering into the No. 2 spot in the minicar segment, chairman Stefan Mueller told Automotive News Europe in an interview. Currently holding the title as the Europe's selling minicar is the Fiat 500. It is followed by the Fiat Panda and third-placed Volkswagen Up. However, to surpass the Panda and Up, Renault needs to sell twice as much Twingos it sold in 2013.

Mueller remarked that Renault will not be offering the minicar at a low price to win sales. "We won’t do anything just for the sake of volume,” he said. Renault unveiled the Twingo at the 2014 Geneva auto show and will start selling it this summer. The Twingo car features a rear-mounted engine, allowing it to offer more space than its rivals in the segment.

The rear-wheel-drive Twingo boasts of being able to turn in a very tight space, which is an advantage for drivers trying to park in Europe’s overcrowded cities. Competition in the minicar segment has been getting stiffer as a third of the top 20 minicar models will be either all-new or new-generation vehicles by the end of 2014.

IHS Automotive expects this huge product refresh to increase sales to 1.3 million units in 2016 from 1.1 million in 2013. Further boosting the minicar segment are more stringent carbon dioxide limits in 2020 and a recovery of the Italian car market, the largest market for minicars in Europe.

Carmakers have also started offering minicars with upscale features. For instance, three-door minicars like the 500 and the Opel/Vauxhaull Adam lets buyers to choose from dozens of color combinations, thus allowing their makers to post a higher margin than usual in what is considered as a low-profit segment.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Bentley Motors has just released the specs of the new Bentayga Diesel. Obviously, we couldn’t wait to share it here since it’s the first ever diesel model to come out...
by - September 26, 2016
A big chunk of Volvo Cars’ legacy in developing the most durable and capable car is evident in its latest Cross Country collection. Suffice it to say, our planet has...
by - September 21, 2016
Just very recently, we were all delighted to finally see a Bugatti Chiron out in the streets casually hanging around Cannes in France. The said car was purchased by a...
by - September 9, 2016
Earlier this year, Aston Martin wowed the world with a stunning concept car – the Vanquish Zagato. The concept made its first appearance in May during the Concorso d’Eleganza Villa...
by - September 7, 2016
Lamborghini has always been known to be the home to exotic supercars. The Italian automaker’s production facilities have hosted uniquely designed and powerful show-stopping supercars. It all started with the...
by - September 5, 2016