Renault wants Twingo to be No 2 in Europe’s minicar sgement

Article by Christian A., on March 21, 2014

Renault is aiming to catapult its Twingo offering into the No. 2 spot in the minicar segment, chairman Stefan Mueller told Automotive News Europe in an interview. Currently holding the title as the Europe's selling minicar is the Fiat 500. It is followed by the Fiat Panda and third-placed Volkswagen Up. However, to surpass the Panda and Up, Renault needs to sell twice as much Twingos it sold in 2013.

Mueller remarked that Renault will not be offering the minicar at a low price to win sales. "We won’t do anything just for the sake of volume,” he said. Renault unveiled the Twingo at the 2014 Geneva auto show and will start selling it this summer. The Twingo car features a rear-mounted engine, allowing it to offer more space than its rivals in the segment.

The rear-wheel-drive Twingo boasts of being able to turn in a very tight space, which is an advantage for drivers trying to park in Europe’s overcrowded cities. Competition in the minicar segment has been getting stiffer as a third of the top 20 minicar models will be either all-new or new-generation vehicles by the end of 2014.

IHS Automotive expects this huge product refresh to increase sales to 1.3 million units in 2016 from 1.1 million in 2013. Further boosting the minicar segment are more stringent carbon dioxide limits in 2020 and a recovery of the Italian car market, the largest market for minicars in Europe.

Carmakers have also started offering minicars with upscale features. For instance, three-door minicars like the 500 and the Opel/Vauxhaull Adam lets buyers to choose from dozens of color combinations, thus allowing their makers to post a higher margin than usual in what is considered as a low-profit segment.

The latest version of the Renault Twingo marks the first time that the brand's new design DNA is featured. In fact, the new Twingo combines several styling features unveiled on Renault’s most recent concept cars, and the resulting appearance is bound to become signature genes of all future Renault cars. For instance, the expressive front end of New Twingo features a larger and more upright Renault diamond on the bonnet. The badge has been further emphasized and made more presentable thanks to a black background.

To make the front end of the new Renault Twingo more expressive and more appealing, it is specified with fog lights and round sidelights that are positioned just next to the grille. These headlights feature 'eyelids' that make the new Twingo more unique and characteristic in terms of appearance. Meanwhile, the rear end of the new Twingo is marked by additional lights on the tailgate, thereby highlighting the car’s soft lines and making the posterior section more aggressively appealing. These lines have been made softer by the rounder rear bumper as well a more curved shape of lower section of the tailgate.

Renault is offering the new Twingo with 24 different alloy wheel and wheel trim options. One of these is a new wheel design in black diamond effect that helps improve the Twingo’s aerodynamics while cutting the amount of carbon dioxide its emits. Aside from usual exterior colors already available, two original new colors have been added: Fuchsia and Bermuda Blue.

Customers from selected markets could have their new Twingo be equipped with an optional electrically operated fabric sunroof. Meanwhile, the interior of the Twingo has been practically enhanced to convey a spirited nature. Its seats now feature new patterns as well as edgings in contrasting colors.

The cabin also boasts of harmoniously coordinated stitching, leather or TEP panels. Even the door inserts, climate control and heater system controls could be specified in any of the available colors. Renault will commence sales of the Twingo in early 2012.

If you liked the article, share on:

Comments

Recommended

Are you a big fan of legendary boxer Mike Tyson, the former heavyweight world champion? Or are you a big fan of the iconic Ferrari F50? Either way, you will...
by - February 24, 2017
It seems that AM-RB 001 hypercar is not the only vehicle project that Aston Martin and Red Bull Racing has gone into. This time, don’t expect something as outlandish as...
by - February 24, 2017
The year 2018 marks the golden anniversary of Subaru of America. Of course, the company will celebrate 50 years of being at the helm of the brand’s crusade in North...
by - February 24, 2017
During car crashes and accidents, there are times that its occupants can’t get out easily. There are times when the only way to get out of that situation is to...
by - February 23, 2017
Could this be a special version of Ferrari’s much acclaimed LaFerrari? No matter how we look at it, the patent images for this sports car from Ferrari indicate its striking...
by - February 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries