The Volkswagen Passat has been so successful in the upper-medium market that Renault is targeting it as it develops a large saloon. This model from Renault will be positioned above the Laguna in its lineup. This model, which doesn’t have a name yet, is still subject to the approval of Renault officials. The earliest that it could arrive is in 2016.
Renault’s marketing chief Stephen Norman confirmed that it is developing a rival for the Passat, which is the No. 3 upper-medium car in the UK in 2011. The top two in this class are the Vauxhall Insignia and BMW 3-series. Norman wants Renault’s new offering to be another strong alternative to these two top-sellers in the class and the Ford Mondeo.
Norman suggests that the UK is a major market for this new car. About 13% of UK car sales are from the upper-medium sector. About half of the upper-medium car market is in the UK and Germany.
Norman said that to be successful in this market, it has to do well in those countries. He said that this new car may have similarities to the Renault Samsung SM7, a saloon that’s only available in Korea. Renault is now finalizing the concept for a Laguna replacement that may be arriving in 2015.