Renault aims to keep its market share in 2011, says head of sales and marketing

Article by Christian Andrei, on January 22, 2011

Renault S.A.’s head of sales and marketing, Jerome Stoll, said the automaker in 2011 will seek to maintain market share gains made in 2010 in a less-than-robust climate in Europe, especially in France. He said that in 2010, European market sales fell 3 to 4 percent but Renault's market share rose in the region 6 to 7 percent.

Stoll said to Automotive News Europe that the company will “consolidate” its position in Europe in 2011.

Renault predicts that its sales in Europe will vary according to country in 2011 with lower overall volumes in France, its largest market.

Renault does not expect growth in France following a run up in sales in 2010 as consumers benefited from government incentives that ended on Dec. 31, 2010 to trade in old car models for new ones.

Renault predicts total industry new car sales to be flat or to shrink by 2 percent in Europe in 2011. Stoll said the first half of 2011 should be “strong” as 2010’s new model launches and stronger commercial van sales should continue to maintain 2010's momentum.

According to industry association ACEA, Renault and its Dacia low-cost brand sold 1.41 million cars in 2010, getting a 10.2 percent market share in the EU and EFTA countries, up from 9.3 percent in 2009. [via autonews - sub. required]

Topics: renault, sales, marketing

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