Renault’s Gordini ready to face the competition

Article by Christian A., on August 29, 2010

Last week we spoke about the intentions of Renault to revive one of its most popular sporting badges: the Gordini. Now it seems that everything is ready! The carmaker aims to provide a competition to the top selling MINI which has been enjoying great success with the Cooper and Cooper S versions.

The Gordini, which sits just below the Renaultsport performance range, will create a new lineup of hot hatches which will provide customers broader opportunities for individualizing their vehicle. The revived brand will come with a wide-range of paint finishes, body stripes and a combination of alloy rims.

It's a strategy that worked well for MINI (and Fiat with its Abarth lineup) and which Renault wish to take advantage of. First in line will be Twingo Gordini which is set to be introduced next year. Close behind will be hot variants of the Clio together with the Megane Coupe which comes with the well-known Gordini blue paint scheme with striking white stripes contrasted by black alloy rims.

It was confirmed by the carmaker that they will be coming out with the Gordini and Gordini S.The company's aim is to bring back the Gordini along the lines of the MINI Cooper and Cooper S that would provide room for the Renaultssport to go up the range.

Power under the hood will most likely come from a new small-capacity TCE turbo unit. Gordini's heyday happened in the 50s when it competed in the Formula One series. After that the company worked with Renault tuning powerplants and designing fast road cars, which included the 8, 12 and the Gordini 5 of the 80s.

The rationale behind this move is to raise Renault's perception due to a decline in its image between the years 2003 and 2007. Renault also believes that sales will rise due to the Renaultsport Megane Coupe and Clio together with the revived Gordini. It is pointed out that Gordini could be utilized as the backbone of a new club racing formula.

The revival of the Gordini came after company's top officials scrapped the idea of reviving the Alpine brand. Renault's decisions have been influenced by the present economic downturn helping them focus only on ranges that would make sense financially.

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