Renault’s Gordini ready to face the competition

Article by Christian Andrei, on August 29, 2010

Last week we spoke about the intentions of Renault to revive one of its most popular sporting badges: the Gordini. Now it seems that everything is ready! The carmaker aims to provide a competition to the top selling MINI which has been enjoying great success with the Cooper and Cooper S versions.

The Gordini, which sits just below the Renaultsport performance range, will create a new lineup of hot hatches which will provide customers broader opportunities for individualizing their vehicle. The revived brand will come with a wide-range of paint finishes, body stripes and a combination of alloy rims.

It's a strategy that worked well for MINI (and Fiat with its Abarth lineup) and which Renault wish to take advantage of. First in line will be Twingo Gordini which is set to be introduced next year. Close behind will be hot variants of the Clio together with the Megane Coupe which comes with the well-known Gordini blue paint scheme with striking white stripes contrasted by black alloy rims.

It was confirmed by the carmaker that they will be coming out with the Gordini and Gordini S.The company's aim is to bring back the Gordini along the lines of the MINI Cooper and Cooper S that would provide room for the Renaultssport to go up the range.

Power under the hood will most likely come from a new small-capacity TCE turbo unit. Gordini's heyday happened in the 50s when it competed in the Formula One series. After that the company worked with Renault tuning powerplants and designing fast road cars, which included the 8, 12 and the Gordini 5 of the 80s.

The rationale behind this move is to raise Renault's perception due to a decline in its image between the years 2003 and 2007. Renault also believes that sales will rise due to the Renaultsport Megane Coupe and Clio together with the revived Gordini. It is pointed out that Gordini could be utilized as the backbone of a new club racing formula.

The revival of the Gordini came after company's top officials scrapped the idea of reviving the Alpine brand. Renault's decisions have been influenced by the present economic downturn helping them focus only on ranges that would make sense financially.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Amazon is now moving beyond the four corners of online retailing. Only recently, the retail giant has been awarded a patent for its Road Network system. Since the patented technology...
by - January 20, 2017
The newest version of the Lamborghini Huracan is not a Superleggera, but a Performante. When Lamborghini filed for a patent for a new name, there were still debates whether this...
by - January 20, 2017
What is hotter and more menacing than a Hellcat? If we ask Dodge, its answer would be the “Demon.” Of course, we aren’t talking about a demon with horns and...
by - January 20, 2017
The 2018 model year could be an exciting year for fans and enthusiasts of the Chevrolet Corvette. This comes as the 2018 version of the Corvette is bound to feature...
by - January 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries