Ford Motor Co.’s 3.5-liter turbocharged V6 engine is priced at $1,750 – more expensive than its entry-level engine for its 2011 F-150 pickups. The EcoBoost V6 engine will get the best fuel economy of Ford’s four new engines for the truck and it also offers the highest towing capacity.
During a recent media event in Romeo, Marc Lapine, consumer marketing manager for Ford trucks, told the Free Press that despite it being slotted as a premium engine, the company sought to make sure that the technology was affordable.
Ford’s Web site revealed that the 2011 F-150 lineup is priced from $23,990 for the F-150 XL and tops out at $48,990 for the F-150 Harley Davidson.
Ford will be heavily marketing its EcoBoost engine and will list it as an option on six of its 11 F-150 models even as a majority of full-size truck buyers think that a larger V8 engine is required to achieve the horsepower and torque needed for recreational or work-related tasks.
Lapine added that Ford expects that about 33% of Ford’s truck buyers will choose the EcoBoost option, which will arrive at dealerships in February.
Three other new engines (a 3.7-liter V6 engine, a 5.0-liter V8 engine and a 6.2-liter V8 engine) will also be unveiled for Ford’s 2011 F-150 pickups that dealerships will get this year in what the automaker claims is its most significant engine change in the F-150’s 62-year history.
Lapine said that the company will “have the right engine for every customer." The 5.0-liter V8 engine is priced $1,000 higher than the 3.7-liter engine and the 6.2-liter V8 engine costs $2,995 more than the base engine. [via AutomobileMag]