Report: Bmw widening the types of cars it builds in the United States

Article by Christian Andrei, on January 12, 2011

According to the latest reports from Frankfurter Allgemeine Zeitung , a German daily newspaper, we found out that Bmw is considering widening the types of cars it builds in the United States.This means that the Bavarian manufacturer might consider building new models such as the 3- and the 5-Series.

These words came from a senior Bmw executive, quoting sales and marketing board member Ian Robertson. Robertson also said that there are no concrete plans for the moment, but he “not rule it out altogether”.

Currently, Bmw makes the X3, X5 and X6 models in Spartanburg, South Carolina where its sole U.S. manufacturing facility is located. Apparently, Bmw could take this decision due tot the fact that its sales in the United States will likely surpass the company's volume in Germany for the first time in 2011.

Bmw also increased its U.S. market share to a 2.3 percent and last year sold 266,000 cars in the U.S., up from the 2009 level of 242,000. According to the official numbers, the U.S. fell just 252 vehicles short of overtaking Germany as firm’s single largest market.

According to Jim O'Donnell, CEO of BMW of North America, Bmw sales were boosted by the Bmw X3 crossover and are expected to get even better as the redesigned X3 brings lots of features and a refreshed design. [via autonews - sub. required]

Topics: bmw, united states

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