Chrysler is in a bit of a jam as the rebadged Chrysler Sebring hasn’t had a sales boost despite promotions led by Eminem. As a result, Chrysler hasn’t made any significant impression in the mid-size (D-segment) category.
This dilemma is made more complicated with the fact that it doesn’t have a model available for the compact (C-segment) or sub-compact (B-segment) classes amid rising fuel prices and the growing interest in small cars.
In November 2009, Sergio Marchionne announced during that momentous six-hour press conference that the public should expect these models to arrive soon.
Recently, Chrysler brand president Olivier Francois told Car & Driver that it has dropped plans to build a B-Segment car that could rival Honda Fit, Toyota Yaris and Ford Fiesta.
Dodge boss Ralf Gilles was interviewed at the Chicago Auto Show where he said that the Dodge brand won’t offer a sub-compact and that instead, Fiat will have a model available for this category.
Gilles asserted that what the company will be focusing on next is a vehicle in the compact category that will go up against the Honda Civic, the Hyundai Elantra and Chevy Cruze. There was some uncertainty on whether it will be branded as a Dodge or a Chrysler. Apparently, Dodge won out.