Report: Citroen to introduce a new sub-brand

Article by Christian Andrei, on August 26, 2010

As part of plans to heighten the appeal of Citroen's cars, a new product family will be launched for the "iPod generation". This product group would be the fourth for Citroen, which currently has the DS, the regular Citroen brand and the Picasso MPV family.

In an interview, PSA Peugeot-Citroen design boss Jean-Pierre Ploue said that this new sub-brand will be introduced at the Paris motor show this autumn.

Very recently, Citoren successfully launched its DS lineup and has already raised sales projections for the DS3. Ploue denied speculations that Citroen is working on a budget model line.

He said that the brand is "defined not by price, but by simplicity and ingenuity of design." He explained that this family is intended for those who "value design purity above all else: for the iPod generation."

Ploue declined to reveal the name but he promises that the brand will shock everyone in the Paris show. He further relates that the family signifies a break from tradition.

Ploue points to the "innovative spirit" of Citroen's iconic 2CV as having been the inspiration for its new model family. However, the real inspiration for the new brand is the C-Cactus concept from the 2007 Frankfurt show.

The C-Cactus is a 4.2m-long compact family hatch that stands out due to its unusual cabin design, innovative packaging and simplified features. It didn"t enter production as a Citroen this year because it was considered "too challenging." Apparently, the vehicle will make its way into showrooms as a part of this all-new sub-brand.

Topics: citroen

If you liked the article, share on:


Login or Create new account to add a comment!


Mitsubishi is now officially part of the Renault-Nissan alliance after Nissan took over the Japanese car company recently. We know a lot has been happening in the car industry, but...
by - October 24, 2016
Driving the newest 2017 BMW 5-Series (G30), Clive Owen (Closer, Children of Men) returns to his role as “The Driver”. In this latest installment, what initially starts as a simple...
by - October 24, 2016
Many had wished that a Lamborghini Huracán Superleggera would somehow make a surprise debut at the recently held Paris Motor Show. Sadly, not a single Lamborghini appeared anywhere in sight....
by - October 24, 2016
Aston Martin and Red Bull Racing teamed up for the first time in creating what looks like one of the most ferocious beasts in history. The British car manufacturer has...
by - October 24, 2016
German premium carmaker Audi is reportedly planning to buy back around 25,000 Audi Q7 SUVs powered by its 3.0-liter V6 TDI engine in the United States. The buyback should compensate...
by - October 24, 2016