Report: Dodge lowering the prices of its trucks to sell them quicker

Article by Christian Andrei, on August 26, 2010

Dodge Ram is clearly following Chrysler Group's lead of updating the features but maintaining the price or going lower. Dodge Ram has released the prices of the redesigned 2010 Ram 2500 and 3500 heavy-duty pickups that will arrive at dealerships in early November. These pickups are actually the only redesigned 2010 models from the recently bankrupt Chrysler Group.

$28,165 (including shipping), the base model 2010 Ram 2500 regular cab 4x2 with a 5.7-liter Hemi V-8 is $1,970 cheaper than the 2009 model it replaces.

What makes this almost surreal is that the redesigned model is packed with more equipment. On the other hand, the 2010 Dodge 3500 Mega Cab Laramie powered by a 6.7-liter Cummins turbodiesel has a price tag of $51,595.

At a recent media event, Mark Heber, head of Dodge truck marketing, had said that the brand will be "going very aggressive" with the competition on pricing.

How the pickups perform is critical since they're the first products launched under the new Dodge Ram brand for trucks and commercial vehicles.

In addition, these pickups represent one of the few things that Chrysler is known for doing well, according to Karl Brauer, editor of the Edmunds.com auto Web site. He opines that since the Chrysler portfolio isn't quite strong, the aim is to give it its own identity.

Topics: dodge, pickup truck

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Hyundai is making the green vehicle race more competitive by offering three powertrain types -- pure electric (EV), hybrid (EV plus combustion engine) and plug-in hybrid (PHEV) – in one...
by - December 9, 2016
Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Nearly all details have been set with regards to the upcoming market introduction of the new Jaguar I-Pace. Its production version was recently previewed at the 2016 Los Angeles Auto...
by - December 8, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries