Fiat S.p.A.’s unit-sales bright spots in 2010 were Brazil, Alfa Romeo and light commercial vehicles; however, strong gains from all three were unable to stop an overall decline of 3.2 percent to 2,082,000 units in 2010.
Last year, Alfa increased sales 10.2 percent to 112,000 units, with help from the introduction of the Giulietta compact hatchback. In 2011, Alfa sees its global sales rising to 170,000 units because it will have a full year of availability of the Giulietta, which it expects will account for 100,000 units of its total in 2011.
In 2010, the Fiat Professional LCV unit increased sales 27.1 percent to 390,000 units, almost reaching its record of 409,000 sales set in 2009.
Sales in Brazil grew 1.6 percent to 761,000 units, beating the record Fiat had set in 2009 with 750,000 sales. Brazil, for the second-consecutive year, was Fiat’s largest single market, well ahead of No. 2 Italy, where Fiat’s 2010 sales fell 13.3 percent to 626,000 units.
The end of scrapping incentive programs in Europe's biggest markets had affected sales of the Lancia and Fiat brands. Lancia sales fell 16.1 percent to 94,000 units and Fiat brand slipped 9.7 percent to 1.47 million units.
In other words, Fiat lost 158,000 sales in 2010 compared with 2009. At the Geneva auto show, Lancia will start a product offensive by launching the new Ypsilon subcompact, which starts selling in Europe in June 2011. [via autonews - sub. required]