Report: Fiat will handle Chrysler sales in Europe

Article by Christian A., on August 26, 2010

In Europe, Fiat S.p.A. and Chrysler Group are one step closer to having their distributing activities integrated. Beginning in April, Fiat will take over sales and service for Chrysler, Jeep and Dodge brand vehicles in 11 European countries. This process will start in Italy and will take almost two years to complete.

Support services such as vehicle logistics and parts distribution will soon be handled entirely by Fiat, as Chrysler's former partner, Daimler AG relinquishes control in this area. Financial services for Chrysler's European activities are already in the hands of Fiat's financial arm.

Over the next 18 months, the activities and employees of the Chrysler's national sales companies in Germany, Italy, the UK, France, Spain, Austria, Belgium, Netherlands, Poland, Sweden and Switzerland will be gradually moved to the corresponding Fiat national sales companies.

In an interview with Automotive News Europe, a Chrysler spokesman said that about 400 Chrysler European employees will be gradually transferring to Fiat.

Meanwhile, a Fiat spokesman revealed that distribution contracts with Chrysler importers in the other European countries will progressively shift to Fiat, which will soon be the sole distributor of Chrysler brands in Europe.

It is believed that Fiat will be unveiling its plan to integrate Chrysler's European dealers into its own distribution network on April 21.

According to ACEA, the European automakers association, the Chrysler Group last year sold 54,334 vehicles in Europe, a 41.6% drop from the prior year. On the other hand, European sales of Fiat group vehicles, including Fiat brand, Alfa Romeo and Lancia cars, rose by 6.3% to 1.25 million last year.

Topics: fiat, chrysler, europe, sales

If you liked the article, share on:

Comments

Recommended

It’s pretty neat if you possess something of an extraordinary breed like, say, the Pagani Huayra. There are after all just a total of 100 units ever been built by...
by - April 28, 2017
If you’ve ever visited an arcade, chances are you have already seen a Logitech G920 wheel. If that doesn’t ring a bell, it’s the steering wheel that you use when...
by - April 28, 2017
Toyota Motor Corporation disclosed that it will be bringing two of its Mirai fuel cell vehicles to China by October of this year. Tests will then be conducted on these...
by - April 28, 2017
Jaguar fans, as well as auto enthusiasts in general, has a reason to celebrate this week as the brand gave everyone a peek of the new 2018 XF Sportbrake. This...
by - April 28, 2017
BMW has revealed that its i brand has partnered with TED in order to launch a worldwide search of unique ideas under the title “NextVisionaries.” This brand has long been...
by - April 28, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries