It’s not probable that the advanced technology in environment-friendly cars such as General Motors' Chevy Volt and PSA Peugeot Citroen's 3008 HYbrid4 would be shared between the two companies because of the alliance, according to Opel development chief Rita Forst.
At a recent industry conference in Munich, Forst said that she can’t imagine that any of the two companies would produce cars that use the other’s technology. According to industry experts, halo products such as the Opel Ampera extended range hybrid electric vehicle (which is sold in the U.S. as the Volt) is vital for the brand to be able to exhibit leadership and innovation.
In addition, these products help to boost demand for core volume models since customers would go to showrooms to look at the Ampera or the 3008 diesel hybrid but they would instead buy the less expensive Opel Astra or Peugeot 208. Toyota's Prius, the first full hybrid that has achieved commercial success, contributed in the transformation of the automaker’s image from being a latecomer in the development of future trends into one of the greenest brands in the industry.
Forst said that there are certain technological genes that a manufacturer can’t share because of unique selling points that have to be guarded. In late February, a global alliance was entered by GM and Peugeot as they hope to achieve a combined decline in annual costs of a minimum of $2 billion by sharing chosen platforms, modules and parts on a global basis.