Report: GM will not share its advanced hybrid technology with Peugeot

Article by Christian A., on July 13, 2012

It’s not probable that the advanced technology in environment-friendly cars such as General Motors' Chevy Volt and PSA Peugeot Citroen's 3008 HYbrid4 would be shared between the two companies because of the alliance, according to Opel development chief Rita Forst.

At a recent industry conference in Munich, Forst said that she can’t imagine that any of the two companies would produce cars that use the other’s technology. According to industry experts, halo products such as the Opel Ampera extended range hybrid electric vehicle (which is sold in the U.S. as the Volt) is vital for the brand to be able to exhibit leadership and innovation.

In addition, these products help to boost demand for core volume models since customers would go to showrooms to look at the Ampera or the 3008 diesel hybrid but they would instead buy the less expensive Opel Astra or Peugeot 208. Toyota's Prius, the first full hybrid that has achieved commercial success, contributed in the transformation of the automaker’s image from being a latecomer in the development of future trends into one of the greenest brands in the industry.

Forst said that there are certain technological genes that a manufacturer can’t share because of unique selling points that have to be guarded. In late February, a global alliance was entered by GM and Peugeot as they hope to achieve a combined decline in annual costs of a minimum of $2 billion by sharing chosen platforms, modules and parts on a global basis.

If you liked the article, share on:

Comments

Recommended

Opel revealed it has sweetened the pot for 2017 Insignia Grand Sport customers with the Opel Exclusive program. Through this program, the brand hopes to introduce a wide selection of...
by - February 22, 2017
Fireball Performance Cars has been known to make the fastest sixth generation LT1 Camaros in the world. Once again it has managed to walk the talk as it hit a...
by - February 22, 2017
The North American unit of German premium carmaker BMW is recalling around 19,000 units of its BMW i3 electric vehicle because of the risk of fuel leak. You may ask,...
by - February 22, 2017
A publication by the U.S. Patent and Trademark Office revealed that Honda is still looking into the Project 2&4 Concept. Officially unveiled during the 2015 Frankfurt Motor Show, the Project...
by - February 22, 2017
Barely a month before its official debut, Hyundai gave everyone a taste of what’s to come with the 2017 Hyundai i30 Wagon. Despite what little was shown, it did not...
by - February 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries