General Motors Co.'s gift -- a $53,000 Corvette convertible -- for Detroit Tigers pitcher Armando Galarraga the day after his perfect game was ruined by an umpire was worth $8.9 million in media exposure value, according to a new study.
Joyce Julius & Associates Inc., which measures sponsorship scope across all forms of media, said that the give-away was mentioned in 714 television programs between Thursday and Sunday.
The study found out this was worth almost $1 million in exposure. Joyce Julius said that the gift was also referenced in 151,000 publications and Web entries, worth another $7.9 million.
The announcement of the results of this study came after GM was criticized for the highly publicized gift. On June 4, Kurt Bardella, a spokesman for US Rep.
Darrell Issa, R-Calif., told the New York Times that until GM repays taxpayers in full for what they borrowed, "every action that GM takes should advance them in that direction."
Last May, GM also received criticism from Issa and others for its TV commercial, claiming it had repaid its government bailout loans, which was actually paid with other government-supplied funds. The US government still owns 61% of GM. To help repay the government's bailing funding, GM plans a public stock offering.