Report: Honda defends fuel efficiency lead as Hyundai gains

Article by Christian A., on August 29, 2010

The CEO of Honda Motor Co., Takanobu Ito, is intent on focusing on fuel efficiency. Honda's top position North America is being threatened by Ford Motor Co. and Hyundai Motor Co. It can be recalled that Ito had become known at Honda Motor Co. for his work on the NSX sports car, Honda's most powerful model.

The most efficient fleet in the US market is Honda but in comparison, Ford's Fiesta subcompact gets up to 33 miles per gallon in combined city/highway driving, compared with 31 mpg for Honda's rival Fit hatchback.

Meanwhile, Hyundai's Sonata sedan does better than Honda's top-selling Accord in economy and hp. The revamped Elantra compact pledges to use less fuel than Honda's Civic.

Tadashi Usui, an analyst at Moody's K.K. in Tokyo, said that the gap between the Japanese carmakers is narrowing as Ford is bouncing back, and Hyundai is gaining market share.

After ending the run of its V-10 NSX supercar project in 2008, the company is redoubling efforts to improve fuel efficiency to prevent other carmakers from gaining market share.

Tomohiko Kawanabe, president of Honda's research and development unit, said that the factors that affect the delayed release of a revamped Civic compact are issues with the size and the fuel economy.

Topics: hyundai, honda

If you liked the article, share on:

Comments

Recommended

Another day, another record. Is the new Dodge Challenger SRT Demon the fastest car to date? According to some sources, the Dodge Challenger SRT Demon had just beaten the Tesla...
by - April 24, 2017
Following in the footsteps of the McLaren 570S, 540C and 570GT is the newest addition to the McLaren Sports Series -- the roofless 570S Spider. McLaren 570S was rolled out...
by - April 24, 2017
The British automaker Lotus is noted for releasing low production, limited editions of its sports car lineage. Now the Hethel-based automobile manufacturer is back at it again with its latest...
by - April 24, 2017
Earlier this week, the revamped 2018 Mercedes-Benz S-Class was revealed ahead of the 2017 Shanghai Auto Show. As expected, Mercedes Benz’s flagship model is now offered in several variants including...
by - April 24, 2017
Well, this is clearly not good news for everyone. Ever since the new BMW M4 CS rolled out in Shanghai last week, several reports about its limited production have quickly...
by - April 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries