Report: Nissan LEAF launch to be helped by electric company

Article by Christian A., on August 27, 2010

Nissan North America Inc.'s campaign to sell electric vehicles had just gotten the support of the CEO of one of America's biggest electric utility companies.

David Crane, CEO of NRG Energy Inc. of Princeton, N.J., which is an electricity provider in cities throughout the country, wants to play a role in Nissan's goal. Crane proposes to send marketing materials for the upcoming electric Nissan Leaf with customers' monthly electric bills.

Since the company also sends monthly statements out to 1.5 million customers in the Houston area, there's a lot of marketing potential, according to Crane in an interview with Automotive News.

Crane added that Houston is one of Nissan's biggest markets and since NRG owns the Houston power company, Reliant Energy, Crane's support means a lot.

This month Reliant signed on to join an increasing list of third-party partners helping Nissan launch Leaf sales in selected markets late next year.

Nissan has been hard at work in recruiting utilities, state governments, municipalities and others to help install highway recharging stations and address residential zoning rules to make home recharging easier.

But Crane's vision doesn't stop there. He proposes that Reliant act as a Nissan retail service supplier in Houston. Crane explains that when customers buy an electric vehicle, they are provided an option to buy a Reliant charger installation package from the Nissan dealer. [via autonews]

If you liked the article, share on:

Comments

Recommended

Nissan revealed that the new 2017 Rogue Sport crossover will be priced in the U.S. market at $21,420. Specifically, this is for the front-wheel drive version of the Rogue Sport...
by - April 26, 2017
Remember the E30 BMW M3? Yes, the one from 1990. If you remember it right, it was also the company’s most iconic car and probably one of the best BMW...
by - April 26, 2017
Ferrari is cooking up something interesting for us. The last time they released the 488 GTB was two years ago, followed by a 488 Spider and several versions of it....
by - April 26, 2017
After launching the latest version of the BMW M550i xDrive, the German carmaker is now introducing its diesel counterpart -- the new M550d xDrive (G30/G31). Available either as a sedan...
by - April 26, 2017
A lot of news has been going around about the 2018 Dodge Challenger SRT Demon lately, and people are arguing whether the 840 horsepower vehicle by Fiat Chrysler should be...
by - April 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries