Report: Porsche may develop a small SUV and a sports car to increase sales

Article by Christian Andrei, on November 22, 2010

As part of Porsche’s goal to double global sales within three years, it may develop a small SUV and a sports car smaller than the Boxster. According to Bernhard Maier, head of sales and marketing at Porsche AG, the company wants to look into smaller and less expensive models but he clarified that no decision has been made.

Maier said that the small SUV has been code-named “Cajun,” which is short for Cayenne Jr. He added that because of the Cayenne SUV’s success, Porsche became more confident to consider “other opportunities.”

He said that these alternatives that it is looking into include developing the Cajun in-house, sharing a platform with another Volkswagen Group brand or using a partner.

However, he declined to confirm rumors that Cajun production will start in 2013. He also wouldn’t say if the Cajun will use the same platform as the Audi Q5 or share its components.

Maier said that the smaller SUV would be one way for Porsche to raise its revenues and “follow the growth plan of the company.” VW CEO Martin Winterkorn said that he has set a target for Porsche to increase its global sales from the current 75,000 a year to 150,000 by 2014.

It can be recalled that VW acquired 49.9 percent of Porsche AG after Porsche botched an attempt in 2009 to take control of VW.

When asked about the likelihood of a car smaller than the Boxster to be produced, Maier said it's possible if Porsche finds a car that will be “best in class and share all the DNA of Porsche.” He added that he can’t provide a timeframe yet of when this decision will be made. [via autonews - sub. required]

Topics: porsche, suv, sports car

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