Report: Subaru dealers need more cars to keep up with the demand

Article by Christian A., on August 29, 2010

Subaru dealers want to build up up the inventory due to increasing sales and an expanding market share. After the make meeting participated by the dealers, Phil Porter, chairman of the Subaru National Dealer Advisory Board, stated that there's a need to stock up on many models, particularly the updated Outback crossover and Legacy sedan.

Porter, who owns three Subaru stores in Florida and Connecticut, said that since they don´t have excess inventory, he doesn´t know how many Outbacks and Legacys it can sell.

COO Tom Doll told Automotive News that Subaru of America's overall supply is under 30 days. Supplies of the Outback and Legacy are under 10 days.

Doll said that its biggest challenge is to bring a huge number of cars to dealers in order to increase sales. Already, Subaru's plant in Indiana is running on overtime, including weekends.

Furthermore, Subaru is investing in additional tooling in the plant to expand capacity. Doll said that the upgrades are expected to come in April and July.

Porter said that the added production will lead to that sales rise this year. Despite that thin inventory, Subaru's January sales rose 28% to almost 16,000 vehicles. In 2009, Subaru sales in the US rose 15% to 216,652 vehicles, as overall industry sales fell 21%.

If you liked the article, share on:

Pin It

Comments

Recommended

Has Toyota started the production of a new electric supercharger? Well, a patent that was recently published indicated that they might have. And this electric supercharger looks more durable and...
by - March 27, 2017
The Tesla Model S has finally arrived in South Korean soil and is now available for test drive. But, there’s a catch. You’ll have to wait several months if you...
by - March 27, 2017
Sorry to say this to the Sport Quattro Concept fanatics. If you guys have been hoping for the production of this iconic concept to begin, prepare for your dreams to...
by - March 27, 2017
South Korean car company SsangYong recently revealed sketches of their upcoming SUV. We’re not always impressed by Korean car designs, but this one looks quite promising. Yup, it is the...
by - March 26, 2017
Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries....
by - March 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries