Report: Toyota has no plans to separate Prius models from its lineup

Article by Christian Andrei, on June 27, 2011

Toyota executives deny a rumor that it plans to separate its Prius models from others in the company’s lineup. It was speculated that the Prius would be considered a dedicated sub-brand.

Currently, there’s only one Prius model that‘s available in the U.S. but this will change soon as Toyota plans to increase this lineup to four by next year. Toyota is expected to present the bigger Prius V, a plug-in version of the regular car and the compact Prius.

C. Ed Larocque, Toyota’s national marketing manager for advanced technology vehicles, said that the Prius name (which covers both hybrids and EVs) is vital to the brand image so that it can undergo the spin-off gradually.

He also said that the Prius name is too crucial to Toyota’s larger brand image to spin off. The accommodations include a dedicated showroom space similar to what occurred at Scion. Larocque explained that the existing Prius is trailed by the Camry, which is the best-selling car in Toyota’s lineup.

The Corolla follows. Prius wants to keep his optimistic status even with Toyota’s troubled public image. But the Toyota umbrella is so large and covers any models that have its name, even if the body styles are different.

The Prius has gained some meaningful sales traction, the first hybrid model to do so. It is the most successful hybrid model ever made available in the U.S. aside from the hybrid versions of the Ford Fusion and Escape.

Topics: toyota, toyota prius

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