Report: Toyota has no plans to separate Prius models from its lineup

Article by Christian Andrei, on June 27, 2011

Toyota executives deny a rumor that it plans to separate its Prius models from others in the company’s lineup. It was speculated that the Prius would be considered a dedicated sub-brand.

Currently, there’s only one Prius model that‘s available in the U.S. but this will change soon as Toyota plans to increase this lineup to four by next year. Toyota is expected to present the bigger Prius V, a plug-in version of the regular car and the compact Prius.

C. Ed Larocque, Toyota’s national marketing manager for advanced technology vehicles, said that the Prius name (which covers both hybrids and EVs) is vital to the brand image so that it can undergo the spin-off gradually.

He also said that the Prius name is too crucial to Toyota’s larger brand image to spin off. The accommodations include a dedicated showroom space similar to what occurred at Scion. Larocque explained that the existing Prius is trailed by the Camry, which is the best-selling car in Toyota’s lineup.

The Corolla follows. Prius wants to keep his optimistic status even with Toyota’s troubled public image. But the Toyota umbrella is so large and covers any models that have its name, even if the body styles are different.

The Prius has gained some meaningful sales traction, the first hybrid model to do so. It is the most successful hybrid model ever made available in the U.S. aside from the hybrid versions of the Ford Fusion and Escape.

Topics: toyota, toyota prius

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Remember Zenos Cars, a British carmaker that specializes in designing and building lightweight and high-performance sports cars? If you are wondering how the company is faring with their E10 lightweight...
by - January 21, 2017
Mercedes-Benz has revealed that in 2017, its series 124 coupé will be celebrating its 30th anniversary. While this itself is a significant event, it will also mean that this model...
by - January 21, 2017
BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Amazon is now moving beyond the four corners of online retailing. Only recently, the retail giant has been awarded a patent for its Road Network system. Since the patented technology...
by - January 20, 2017
The newest version of the Lamborghini Huracan is not a Superleggera, but a Performante. When Lamborghini filed for a patent for a new name, there were still debates whether this...
by - January 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries