Report: Toyota will stick with aggressive consumer incentives this month

Article by Christian A., on August 25, 2010

To hold onto its sales momentum, Toyota will continue offering consumer incentives this month. Meanwhile, Lexus Division has released a program of special leases and low interest rates.

Last April, Toyota-Scion sales increased by 24% over April 2009 to 139,080 cars and trucks. Meanwhile, Lexus sales rose by 29% to 18,359.

Toyota Division started offering incentives on March 2 after global recalls of over 8 million vehicles to repair defects related to unintended acceleration as well as to adjust brakes. Cut-rate lease deals and 0% financing will continue to be offered on its most popular models.

Meantime, Lexus offers a one-month promotion called "Unprecedented Access," which boasts special leases and low annual percentage rate loyalty programs.

According to Toyota Division chief Bob Carter, leasing stood for about 35% of sales last month, up from about 24% that was posted earlier this year.

Carter said that leasing will still play a key role in the division's strategy in the next months. At a sales call, Carter said that this represents a "key benefit" since customers like to change vehicles. Retail sales for Toyota-Scion rose by 30% over April 2009.

If you liked the article, share on:

Comments

Recommended

You probably heard about Ford’s CEO Mark Fields’ departure from the company. Fields has spent almost three years with the company, and now, he is going to be replaced by...
by - May 28, 2017
A racing team is claiming that it has managed to break the lap record in its category in the ever-demanding Nurburgring circuit in 2016 while driving a road-going Volvo S60...
by - May 27, 2017
Aside from the officially confirmed BMW 8 Series, the next generation BMW M5 (F90) is getting a lot of attention from the fans, enthusiasts and even potential customers around the...
by - May 27, 2017
Automobili Lamborghini’s preparations for the production of its first ever sports utility vehicle, the new Lamborghini Urus, has reached new grounds as the Italian carmaker is disclosing plans to construct...
by - May 26, 2017
The upscale version of the GMC Yukon body-on-frame sport utility vehicle – the GMC Yukon Denali – has been refreshed for the 2018 model year. It now sports a new...
by - May 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries