To hold onto its sales momentum, Toyota will continue offering consumer incentives this month. Meanwhile, Lexus Division has released a program of special leases and low interest rates.
Last April, Toyota-Scion sales increased by 24% over April 2009 to 139,080 cars and trucks. Meanwhile, Lexus sales rose by 29% to 18,359.
Toyota Division started offering incentives on March 2 after global recalls of over 8 million vehicles to repair defects related to unintended acceleration as well as to adjust brakes. Cut-rate lease deals and 0% financing will continue to be offered on its most popular models.
Meantime, Lexus offers a one-month promotion called "Unprecedented Access," which boasts special leases and low annual percentage rate loyalty programs.
According to Toyota Division chief Bob Carter, leasing stood for about 35% of sales last month, up from about 24% that was posted earlier this year.
Carter said that leasing will still play a key role in the division's strategy in the next months. At a sales call, Carter said that this represents a "key benefit" since customers like to change vehicles. Retail sales for Toyota-Scion rose by 30% over April 2009.