Retail sales outpace fleet sales in US light-vehicle market in 2011

Article by Anita Panait, on January 19, 2012

Carmakers saw more growth in retail sales than in fleet sales in the US light-vehicle market in 2011. Top seven US carmakers posted a combined 11% growth in retail sales and a 3% hike in fleet sales. All carmakers posted a 10% increase in total US sales for 12.8 million units in 2011. In 2010, the fleet sales of the top seven major automakers outpaced retail sales in growth, largely attributed to commercial and government buyers replenishing their fleets.

Fleet sales account for 19% of total sales in 2011, a drop from 21% in 2010, mainly because manufacturers shifted sales focus to retail. For example, Hyundai-Kia focused on its retail sales in 2011, which soared 37% to 1.02 million units, while retail sales dropped 25% to 111,000 units. 

Hyundai’s US best seller is the Elantra, which barged into the top five cars in US retail sales, Hyundai Motor America CEO John Krafcik told the Automotive News World Congress. Krafcik revealed that in 2012, his company will shift from "a value brand to a valuable brand" and will focus more on customer experiences in dealerships and retail sales.

Chrysler Group and General Motors also decreased its dependence on fleet sales in 2011. Chrysler's fleet sales dropped 4% to 377,700 units while its retail sales soared 43% to 991,400 vehicles.

Chrysler's fleet mix dropped to 28% in 2011 from 36% in 2010. Nissan North America, however, took a different approach, relying more on fleet sales. Retail sales increased 13% to 886,600 Nissans and Infinitis while fleet volume soared 29% to 155,900 units. Nissan’s fleet mix increased to 15%.

Topics: sales, united states

If you liked the article, share on:


Login or Create new account to add a comment!


Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016
Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016