Honda Motor Co. is revising its Civic sedan as part of a plan to increase sales in the U.S. by 24 percent for its namesake brand next year, the company's top North American executive Tetsuo Iwamura disclosed in an interview in Romulus, Mich. The model received poor reviews, failing to achieve the "recommended" status that its forerunners formerly had from Consumer Reports magazine.
The publication disapproved of the automobile due to a drop in interior quality, more road noise and choppier ride compared to the previous Civic models.
According to the company's top North American executive Tetsuo Iwamura, Honda will soon reveal what "upgrades" have been given to the 2013-model Civic, which will be sold late next year. John Mendel, the company's executive vice president of sales in the U.S., commented that building a "good car" is not enough for them, as they have to build a "great car." He also added that they think they "can do better," which the customers expect.
Sales of the Civic in the U.S. have dropped 13 percent this year to 200,690, researcher Autodata Corp.'s data revealed. The automaker's market share in the U.S. has narrowed from 10.5 percent to 9 percent so far in 2011, due to inventory shortages brought about by the March earthquake and tsunami in Japan and the massive floods in Thailand in October.
Iwamura disclosed that the company has a 41-day supply of automobiles, less than 50 percent of the inventory that it should possess. He hopes that inventory levels will be full by the end of March next year.
The Honda Civic 2012 features the latest safety systems with its ACE or Advanced Compatibility Engineering. This exclusive design is applied on the body structure for safety against frontal collision and other possible accidents. The ACE includes side curtain airbags as well as driver and front passenger airbags with dual stage multiple threshold technology. There is also a side air bag for the front passenger and the driver to add to its long list of standard safety equipment.
Meanwhile, the new Civic is also equipped with VSA, ABS and the new Motion Adaptive Electric Power Steering to better help the driver take control of the wheels. The new model’s internal crash test proves how it truly deserves to be one of the “top safety pick” based on the IIHS. Aside from of course its impressive scores in the New Car Assessment Programme as well as from the federal government’s NHSTA ratings.
Honda has designed the new Civic to provide the driver with a more exciting way to drive his or her favourite car. For that same purpose, the new Honda Civic features the highly impressive MacPherson strut for its suspension (at the front) and is also backed up by its amazing multi-link rear suspension along with stabilizer bars on both ends. The Civic also has the new Motion-Adaptive EPS for a more responsive steering whether at higher or low speed driving. This technology is also supported by a hydraulically boosted steering system that brings benefits to the overall fuel consumption as well as its power output.
The new Honda Civic’s standard variant is offered with all-season tyres on its 15-inch wheels. Both the EX-L and EX models sport the 16-inch wider wheels while the 17-inch goes to the SI variant with performance summer tyres to match. To make it more exclusive, the SI sedan and Coupe come with a specially tuned suspension system and a 201-hp displacement engine.
Honda has come up with the new “one-in-motion” platform and is interpreted in the 2012 Civic’s highly distinctive aerodynamic design. The new Honda Civic Sedan and Coupe also show off cleaner surface with powerful outlines in just the right places. To top it all, the new face also shows a more aggressive attitude given its tapered rear roofline; mesh grille and more pronounced angular front fascia styling.
It goes without saying how the impressive aerodynamics provides the owners of the new Civic with exceptional fuel savings. Within each of Civic’s aerodynamic features, Honda ensures that the car is not only durable and convenient to use everyday but is also meant to bring long-term satisfaction to its owner. Aside from quality and refinement, Honda once again lives up to its basic fundamentals for safety and performance as well as comfort and style.