Richard Seymour, a Location and Automotive photographer, received the Best In Category (Commissioned Advertising) prize at the 2012 Association of Photographers Awards in London last week, besting over 3,500 entries. The annual contest has the industries’ finest commercial photographers from around the world submitting their images.
Of the more than 3,500 entries submitted this year, only nine made it into the commissioned advertising category. Two of the nine entries were shot by Seymour. His winning image was commissioned by The Society Of Motor Manufacturers and Traders and was part of a promotional campaign for their ongoing support of the automotive industry in the United Kingdom.
The photo showcases Bentley’s state of the art car plant in Crewe producing Bentley’s flagship Mulsanne model. The plant, a 7,500-square meter Body-in-White Assembly Centre, is a multi-million pound facility where the latest manufacturing equipment works hand-in-hand with coachbuilders famous for their metalworking skills. The Mulsanne will have undergone over 2,000 quality checks by the time it reaches the end of the production line. The images were shot on the Leica S2 professional camera system.