Rimac to launch Concept_One electric hyper car at Salon Privé

Article by Anita Panait, on July 20, 2012

Rimac Automobili will be unveiling its Rimac Concept_One electric hyper car at this year’s Salon Privé, the most prestigious Supercar Event and Chubb Insurance Concours d'Elégance in the United Kingdom scheduled on September 5-7, 2012, at London’s Syon Park.

Rimac will only produce 88 examples of the Rimac Concept_One, each costing around $1 million. The Rimac Concept_One is made possible by a team that includes designers who used to work for Italian design house Pininfarina as well as top Bulgarian leatherworkers from Vilner.

The Rimac Concept_One electric hyper car could produce up to 1,088 bhp, thanks to its 92-kWh battery that powers four sets of electric motors placed at each wheel. Employing the All-Wheel Torque Vectoring (AWTV) system, all four wheels could work independently and could accelerate and decelerate hundreds of times per second.

This amount of dynamic power allows the Rimac Concept_One to accelerate from zero to 60 mph in just 2.8 seconds and reach a top speed of 190 mph. Having a kerb weight of 1850 kg, the Rimac Concept_One has a range of 373 miles.

24-year-old Croatian Rimac Automobili CEO, Mate Rimac, said: ‘We started with a blank sheet of paper. The idea was to create an exceptional supercar with a new propulsion concept. What we have here is a fully-fledged hypercar that is as powerful as a Bugatti, as stylish as a Ferrari, and as luxurious as a Mercedes, all while managing to forsake even the tiniest sip of gasoline.’

To ensure that the Rimac Concept_One lives up to the high expectations of performance as well as quality, it came in several iterations and went through numerous development stages in the five years that it was being developed.

Mate Rimac, founder and chief executive of Rimac Automobili, remarked that his goal wasn’t to build just an electric iteration of current supercars. He sought to develop technology that would vastly improve the supercar in all aspects, including speed, efficiency and enjoyment level – resulting to the supercar of the 21st century. He noted that the performance capabilities of the Concept_One were considered not possible for EVs years ago. Rimac said that for Concept_One to achieve this performance, the carmaker had to first develop the technology and then the car.

The CEO remarked that from being a concept to a production car, four iterations of the Concept_One were made, and every iteration feature entirely redesigned systems. This was done to ensure that Rimac is able to achieve the level of performance and quality the carmaker itself had set. The founder remarked that thanks to the company’s vertical integration, the Concept_One has become a true product of Rimac Automobili, even to the smallest details."

Adriano Mudri, Head of Design at Rimac Automobili, quipped how unique it is that an entire car could be designed, developed and built under one roof – something that the company was able to achieve thanks to its wide level of skills and expertise.

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