Rivalry between Audi and BMW highlighted in their results conferences

Article by Anita Panait, on April 3, 2013

The increasing competition between German luxury carmakers Audi and BMW became more apparent during their respective annual financial results conferences. In Munich, Audi conveyed two strong messages to industry watchers and reporters. Audi noted that it is not just a single brand as it now oversees Volkswagen Group's three Italian units -- Lamborghini, Italdesign Giugiaro and Ducati motorcycles.

Audi also noted that it is penetrating more into the world’s two largest car markets – China and the United States -- with its A3 sedan. During the conference, Audi provided a glimpse of the A3, which is designed to entice American and Chinese buyers who snub hatchbacks and wagons that are popular in Europe. Audi will unveil the A3 sedan on April 20, 2013 at the Shanghai auto show.

A week after Audi’s conference, BMW held its own at its BMW World exhibition center next to its world headquarters in Munich. With its Rolls Royce, Mini and motorcycle divisions, BMW is now considered as an auto group.

During its conference, BMW highlighted its i3 electric car, a model developed as an environmentally friendly personal transport option for megacities around the world. Juliet Schurz, a professor of sociology at Boston College in the US, talked at the conference about the potential buyers of the BMW i3.

She mentioned Bobos, or bourgeois bohemians who combine a bohemian lifestyle while working in high-wage bourgeois corporate jobs. During the conference, Audi also introduced its latest acquisition, Ducati. The audience was provided with earplugs to protect their sense of hearing from the thundering noise coming from a demonstration of the Desmosedici GP13 MotoGp race bikes, piloted by Ducati Team drivers Nicky Hayden and Andrea Dovizioso.

Topics: audi, bmw

If you liked the article, share on:

Pin It

Comments

Recommended

Lamborghini has disclosed that it is looking into the possibility of releasing electric vehicles. With the Volkswagen Group revealing that it will be releasing electric vehicles within several years, there...
by - March 25, 2017
Daimler AG, through its Smart division, has disclosed that its two electric models, the Smart ForTwo and the Smart ForFour are now open for orders in Germany. Official market launch...
by - March 25, 2017
Lamborghini has officially offered clear proof that the Huracán Performante was able to set a new record at the Nürburgring Nordschleife with a time of 6:52.01 It was in early...
by - March 25, 2017
Top Gear has revealed that for its “Stars in a Reasonably Fast Car” segment, it will now be using a slightly enhanced Toyota GT86, which in the U.S. market is...
by - March 24, 2017
Porsche is laying aside any plans of pushing another hybrid hypercar into their line-up -- at least not at this time. Oliver Blume, Porsche Global Chief confirmed in a recent...
by - March 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries