Robert Davis appointed by Mazda North America to oversee U.S. operations

Article by Christian Andrei, on April 29, 2011

Robert Davis has been appointed by Mazda North America to oversee U.S. operations as he takes on the new role of senior vice president of Mazda U.S. Operations Group -- a new entity within Mazda North America Operations that’s centered on the market in the U.S.

This appointment, which takes effect on May 1, is part of Mazda’s reorganization of its corporate structure in the U.S., Canada, and Mexico. Davis, the company’s top product-development executive, has previously served as Mazda North America’s senior vice president of product development and quality. Davis, who is 47 years old, will report to Jim O'Sullivan, CEO of Mazda North America Operations.

Davis will be responsible for Mazda’s U.S. sales, marketing, dealer development, owner loyalty initiatives, public relations as well as other aspects of the business.

This is the first time that Mazda has had an operations group within Mazda North America that has the U.S. market as its sole focus. Previously, U.S. operations were managed by Mazda North America. However, Mazda North America has also handled Mazda Canada Inc. and Mazda Motor de Mexico.

In March 2011, Mazda’s sales grew by 33% to 30,905 vehicles. Sales in the first quarter of 2011 totaled 64,559 units, a 15% increase from the same period last year. This reorganization is expected to enable Mazda to be more attentive to the U.S. as it matches the 11% year-over-year sales gain of the industry in 2010.

Mazda’s 15% increase in the first quarter is lower than the U.S. market’s sales gain of 20%. In a statement, O'Sullivan said that as part of efforts to fully realize Mazda's U.S. growth potential within the next few years, the company has reshaped its organization so that its efforts and resources will be turned towards the U.S. market.

Press Release

Mazda Appoints Robert Davis Senior Vice President of U.S. Operations

Mazda North American Operations (MNAO) today announced that, effective May 1, 2011, Robert T. Davis will become senior vice president of the company's newly created U.S. Operations Group. Formerly senior vice president of research & development, customer service operations and quality, Davis will oversee all U.S. sales operations and training, marketing, customer service and parts, owner loyalty, dealer development, public relations, and dealer affairs.

Mazda's U.S. vehicle logistics, fleet, remarketing, incentives and sales planning have also been reorganized under a new position, vice president/chief of staff U.S. Operations. Toru Nakajima, currently general manager of global product marketing for MNAO's parent Mazda Motor Corporation, will assume the new post and will report to Davis.

"In order to fully realize Mazda's U.S. growth potential in the next few years, we significantly reshaped our organization to focus even more effort and resources on our business here in the States," said Jim O'Sullivan, president and CEO of MNAO. "During his 20-plus years at Mazda, Robert has held key management positions in virtually every department and division in the company, giving him the experience and expertise needed to lead our U.S. expansion."

In addition to holding various MNAO field and corporate positions, Davis has served as MNAO's senior vice president, marketing and product development; vice president, product strategy and development; and regional general manager of MNAO's Midwest Region. He earned his bachelor's degree in finance from Clemson University and his MBA from Georgia State University.

Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

Topics: mazda, united states

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