Robert Davis has been appointed by Mazda North America to oversee U.S. operations as he takes on the new role of senior vice president of Mazda U.S. Operations Group -- a new entity within Mazda North America Operations that’s centered on the market in the U.S.
This appointment, which takes effect on May 1, is part of Mazda’s reorganization of its corporate structure in the U.S., Canada, and Mexico. Davis, the company’s top product-development executive, has previously served as Mazda North America’s senior vice president of product development and quality. Davis, who is 47 years old, will report to Jim O'Sullivan, CEO of Mazda North America Operations.
Davis will be responsible for Mazda’s U.S. sales, marketing, dealer development, owner loyalty initiatives, public relations as well as other aspects of the business.
This is the first time that Mazda has had an operations group within Mazda North America that has the U.S. market as its sole focus. Previously, U.S. operations were managed by Mazda North America. However, Mazda North America has also handled Mazda Canada Inc. and Mazda Motor de Mexico.
In March 2011, Mazda’s sales grew by 33% to 30,905 vehicles. Sales in the first quarter of 2011 totaled 64,559 units, a 15% increase from the same period last year. This reorganization is expected to enable Mazda to be more attentive to the U.S. as it matches the 11% year-over-year sales gain of the industry in 2010.
Mazda’s 15% increase in the first quarter is lower than the U.S. market’s sales gain of 20%. In a statement, O'Sullivan said that as part of efforts to fully realize Mazda's U.S. growth potential within the next few years, the company has reshaped its organization so that its efforts and resources will be turned towards the U.S. market.