Robert Ferguson is the new global chief of Cadillac

Article by Christian Andrei, on October 11, 2012

The new global chief of Cadillac is 53-year-old Robert Ferguson, a former AT&T executive. Ferguson, who was GM's vice president of global public policy, has been appointed to the new position of the vice president of Cadillac worldwide. He will be reporting directly to GM CEO Dan Akerson.

Ed Whitacre, who was the GM CEO back then, had recruited Ferguson, who was one among several outsiders credited for re-inventing the company after its 2009 bankruptcy. For Ferguson’s first automotive operations role, he is tasked to transform the American luxury brand into a formidable global player and to better compete with Asian and European automakers.

Last year, Cadillac reported global sales of 202,559 units, an increase from 183,716 in 2010. However, 80% of last year’s sales were in North America. On the other hand, BMW, the top-selling luxury automotive brand in the world, sold 1.38 million units in 2011. Volkswagen Group’s Audi fell behind with sales of 1.3 million while Daimler AG’s Mercedes-Benz division sold 1.26 million units.

Ferguson will immediately concentrate on Cadillac marketing and advertising and will turn his attention to the brand’s sales beginning Jan. 1. Don Butler, Cadillac’s U.S. vice president of marketing, will be reporting to Ferguson. By the start of next year, Chase Hawkins, the brand's U.S. vice president of sales and service, will report to Ferguson. Ferguson started in GM in early 2010 when he was brought in by Whitacre, his former boss from AT&T. Later in 2010, Akerson succeeded Whitacre.

Topics: cadillac

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

More positive news has been pouring in before the year ends. For those who have been waiting to hear the latest word on Toyota 86, we have some great news....
by - December 10, 2016
Hyundai is making the green vehicle race more competitive by offering three powertrain types -- pure electric (EV), hybrid (EV plus combustion engine) and plug-in hybrid (PHEV) – in one...
by - December 9, 2016
Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries