Rolls-Royce and Joe Perillo open new dealership in Chicago

Article by Christian Andrei, on July 5, 2011

Rolls-Royce Motor Cars revealed that it will be opening its 32nd dealership in the U.S. Located in Chicago, Illinois, the Rolls-Royce Motor Cars Gold Coast will offer the brand’s full range of products that include the Ghost and the Ghost Extended Wheelbase, Phantom, Phantom Coupé, Phantom Drophead Coupé, and Phantom Extended Wheelbase.

This announcement was made both by the brand and Joe Perillo, Gold Coast Exotic Imports, LLC’s General Manager and Dealer Principal. The showroom will be located in 834 N. Rush Street at Chicago. The launching of this new dealership will be shown as part of an episode of TLC’s hit show titled “Cake Boss”.

A special cake has been made for this event by none other than Carlo’s Bakery. This will cap the celebration which will start with the ribbon cutting ceremony. Aside from being able to get the opportunity to ride in an iconic car, customers at this showroom will also be able to experience first-class service with a team composed of technicians who are specially-trained after undergoing and completing an intensive program from the brand’s head office as well as its manufacturing facility located in Goodwood, England.

In addition to the satisfaction of driving an iconic vehicle, clients of Rolls-Royce Motor Cars Gold Coast will receive first-class service from a team of specially-trained technicians who have completed an intensive program originating at the Rolls-Royce head office and manufacturing plant in Goodwood, England.

Perillo shared that this is indeed a good time to start a Rolls-Royce business. When it comes to craftsmanship and quality, he added, the brand has long been known for it as it even exhibits an individual’s stature and achievement. Perillo revealed that his company is happy to have the chance to present these magnificent vehicles to customers.

Rolls-Royce Motor Cars North America President David Archibald said that Mr. Perillo is not just simply a mainstay in the community but is key to Chicago’s automotive crowd for quite some time now. Rolls-Royce has a strong belief in his capacity to represent the brand, he continued, and it is looking forward to seeing many of its vehicles being driven on the streets in months or, if not, the years to follow.

Press Release

Rolls-Royce Motor Cars And Joseph Perillo Open New Chicago Dealership

Rolls-Royce Motor Cars and Joe Perillo, Dealer Principal and General Manager of Gold Coast Exotic Imports, LLC, recently announced the official opening of Rolls-Royce Motor Cars Gold Coast in Chicago, IL. The new showroom was officially opened in a ribbon cutting ceremony and celebrated with a special cake made for the occasion by Carlo’s Bakery of TLC’s “Cake Boss” fame.

Rolls-Royce Motor Cars Gold Coast will service the Chicago metro area and be located at 834 N. Rush Street. It becomes the 32nd Rolls-Royce Motor Cars dealership in the United States.

"It’s an exciting time to get into the Rolls-Royce business,” said Perillo. “There is not enough you can say about the quality and craftsmanship of a Rolls-Royce and what one represents in terms of individual achievement and stature. We’re happy to have the opportunity to offer these amazing vehicles to our customers.”

Rolls-Royce Motor Cars Gold Coast will offer the full range of Rolls-Royce vehicles — Phantom, Phantom Extended Wheelbase, Phantom Drophead Coupé, Phantom Coupé, Ghost and Ghost Extended Wheelbase.

The opening of the new dealership will be featured on an upcoming episode of the hit TLC show, “Cake Boss” and include a special presentation of a cake made for the occasion.

“Joseph Perillo has been a mainstay in the Chicago community and central person in the city’s automotive circles for a very long time,” said David Archibald, President of Rolls-Royce Motor Cars North America. “We have great faith in his ability to represent our brand and no doubt that we’ll be seeing many more of our vehicles driving these streets in the months and years to come.”

In addition to the satisfaction of driving an iconic vehicle, clients of Rolls-Royce Motor Cars Gold Coast will receive first-class service from a team of specially-trained technicians who have completed an intensive program originating at the Rolls-Royce head office and manufacturing plant in Goodwood, England.

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