Rolls-Royce appoints Henrik Wilhelmsmeyer as its director for Chinese market

Article by Christian A., on July 2, 2012

Rolls-Royce has appointed a director for the Chinese market for the first time, indicating just how significant its operations in the country are. Starting July 1, Henrik Wilhelmsmeyer functions as the BMW-owned ultraluxury brand's director for mainland China. Jenny Cheng, the general manager of Rolls-Royce for greater China, has departed the company.

She became a part of Rolls-Royce in 2005 after making the move from Porsche China. Wilhelmsmeyer, a 40-year-old German native, has been given various senior positions for BMW. The last six of these roles were in China. He is transferring to Rolls-Royce from his role as chief of BMW South China region. He had previously served as the head of dealer development.

Meanwhile, the 46-year-old Paul Harris will continue to serve as regional director for Rolls-Royce's Asia-Pacific region, with the exception of mainland China. He had been assigned in emerging areas for Rolls-Royce like Hong Kong and Taiwan.

Last year, China was the leading sales region for Rolls-Royce globally for the first time, beating the U.S. with a small margin. Rolls-Royce's car sales increased by 31% to 3,538 in 2011 – the top sales figure that the brand has ever reached throughout its history. Its sales for China were not announced.

Topics: rolls-royce, china

If you liked the article, share on:

Pin It

Comments

Recommended

Lamborghini has disclosed that it is looking into the possibility of releasing electric vehicles. With the Volkswagen Group revealing that it will be releasing electric vehicles within several years, there...
by - March 25, 2017
Daimler AG, through its Smart division, has disclosed that its two electric models, the Smart ForTwo and the Smart ForFour are now open for orders in Germany. Official market launch...
by - March 25, 2017
Lamborghini has officially offered clear proof that the Huracán Performante was able to set a new record at the Nürburgring Nordschleife with a time of 6:52.01 It was in early...
by - March 25, 2017
Top Gear has revealed that for its “Stars in a Reasonably Fast Car” segment, it will now be using a slightly enhanced Toyota GT86, which in the U.S. market is...
by - March 24, 2017
Porsche is laying aside any plans of pushing another hybrid hypercar into their line-up -- at least not at this time. Oliver Blume, Porsche Global Chief confirmed in a recent...
by - March 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries