Rolls-Royce appoints Henrik Wilhelmsmeyer as its director for Chinese market

Article by Christian Andrei, on July 2, 2012

Rolls-Royce has appointed a director for the Chinese market for the first time, indicating just how significant its operations in the country are. Starting July 1, Henrik Wilhelmsmeyer functions as the BMW-owned ultraluxury brand's director for mainland China. Jenny Cheng, the general manager of Rolls-Royce for greater China, has departed the company.

She became a part of Rolls-Royce in 2005 after making the move from Porsche China. Wilhelmsmeyer, a 40-year-old German native, has been given various senior positions for BMW. The last six of these roles were in China. He is transferring to Rolls-Royce from his role as chief of BMW South China region. He had previously served as the head of dealer development.

Meanwhile, the 46-year-old Paul Harris will continue to serve as regional director for Rolls-Royce's Asia-Pacific region, with the exception of mainland China. He had been assigned in emerging areas for Rolls-Royce like Hong Kong and Taiwan.

Last year, China was the leading sales region for Rolls-Royce globally for the first time, beating the U.S. with a small margin. Rolls-Royce's car sales increased by 31% to 3,538 in 2011 – the top sales figure that the brand has ever reached throughout its history. Its sales for China were not announced.

Topics: rolls-royce, china

If you liked the article, share on:


Login or Create new account to add a comment!


Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016
Mini has just provided the world with a preview of its first hybrid model that employs petrol-electric power to propel its wheels. Derived from the second generation of the Mini...
by - October 20, 2016
For the second time in three years, German driver Marco Wittmann of BMW Team RMG reached the summit in the DTM Drivers’ Championship. Even though Wittmann only secured a fourth...
by - October 20, 2016
The recent motor show has given us a lot of promising vehicles to look forward to for the time being. After we caught a glimpse of the future of motoring,...
by - October 19, 2016
Almost immediately after its launch, car designers have rendered their own adaptations of the new BMW 5-Series (G30). It’s just how it goes. Most folks with very creative minds couldn’t...
by - October 19, 2016