Rolls-Royce at the 2011 Dubai Motor Show

Article by Christian Andrei, on November 12, 2011

At the Dubai International Motor Show, Rolls-Royce Motor Cars revealed that it has been having strong sales in the Middle East region. Specifically, company’s sales growth reached almost 30% year to date compared with 2010. The double digit increase has been recorded in all regions worldwide. The car show provided a suitable platform for the launch of the company's product portfolio.

The latest product of the company's super luxury family is the Ghost Extended Wheelbase, which made its Middle East debut in Dubai. This model is easily identified as a Rolls-Royce, standing true to the principles and values encapsulated by the renowned automotive icon -- effortless performance and supreme quality.

The interior space combined with the performance showcases the best of both worlds to the most meticulous clients, without compromise. The Thoroughbred Phantom Coupe is another product in the company's lineup. It pays homage to the sport of kings -- horseracing.

The one-of-a-kind marquetry in this vehicle embodies the 35 winning colors of the jockey silks in the latest Glorious Goodwood week of horseracing held on Lord March’s West Sussex estate, where the Home of Rolls-Royce Motor Cars is situated.

With subtle hand-stitching, a warm color scheme and other customized features, the model is expected to be a reflection of the horseracing culture in the Middle East. Moreover, the company also has the Riviera Phantom Drophead Coupe, inspired by the yachting world.

It features the clean lines of classic racing yachts, a range of bespoke tailoring, and a palette of refreshing marine colors. Another model launched at the show was the $250,000 Spirit of Ecstasy, covered with diamonds. Created by Mouawad Jewellers, the model commemorates the 100 years of the Flying Lady -- the graceful icon present in every Rolls-Royce vehicle.

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