Rolls-Royce considering electric Phantom

Article by Christian Andrei, on August 29, 2010

Although one does not readily mentally associate old-fashioned beauty, determined styling and royal blooded buyers with cars that are electrically powered, but Tom Purves, Chief Executive Officers for Rolls-Royce, thinks the combination makes a lot of sense. Silent operation, instant torque and urban appropriateness all work in favor of the electric-powered Rolls-Royce.

Having had a taste of the remarkable driving experience of the Mini E, Purves was quite astonished, raving about the car's power and silence. He now believes that such a power plant would fit quite perfectly in his own brand, according to a report by CAR.

Recalling an old Rolls Royce ad campaign, Purves said, We stand for unmatched refinement and you can´t get a quieter and less intrusive engine than a well engineered electric motor.

Truly, the loudest noise you would hear would be the tick of the clock. We also stand for strong and instant torque and an electric motor delivers maximum torque instantly. The 'waftability' would be fantastic.

Purves sees in his vision of the future where the conventional combustion-powered vehicles are totally prohibited from city centers a realistic idea, considering London's present congestion charge and the passionate opposition to bigger cars in Europe and the UK.

Rolls-Royce would need an electric car in that future to compete in the largest international markets, making a strong case, if not in the present, then in that foreseen future.

Purves believes that the technology to produce an all-electric Rolls-Royce is available now, and would take only a few more years of engineering to come up with the appropriate solution.

If you liked the article, share on:


Login or Create new account to add a comment!


Mitsubishi is now officially part of the Renault-Nissan alliance after Nissan took over the Japanese car company recently. We know a lot has been happening in the car industry, but...
by - October 24, 2016
Driving the newest 2017 BMW 5-Series (G30), Clive Owen (Closer, Children of Men) returns to his role as “The Driver”. In this latest installment, what initially starts as a simple...
by - October 24, 2016
Many had wished that a Lamborghini Huracán Superleggera would somehow make a surprise debut at the recently held Paris Motor Show. Sadly, not a single Lamborghini appeared anywhere in sight....
by - October 24, 2016
Aston Martin and Red Bull Racing teamed up for the first time in creating what looks like one of the most ferocious beasts in history. The British car manufacturer has...
by - October 24, 2016
German premium carmaker Audi is reportedly planning to buy back around 25,000 Audi Q7 SUVs powered by its 3.0-liter V6 TDI engine in the United States. The buyback should compensate...
by - October 24, 2016