Rolls-Royce considers a new series of coachbuilt, limited-edition models

Article by Christian A., on September 27, 2013

Rolls-Royce is thinking of ways to create low-volume, limited-edition models with modified bodywork as part of plans to widen its model lineup. Rolls-Royce takes inspiration from what parent BMW has accomplished with lessening the cost of carbon fiber for its new i-Series electric and hybrid models.

It used to be that outside coachbuilders would bring with them a rolling chassis and a drivetrain to build the body of several Rolls-Royces. Griffel says that it won’t go to that extreme since homologation rules would call for the extremely expensive crash-testing of every variation.

Rather, the car will keep its inner structure and will use carbon fiber for the strategic reshapings of its outer panels. Even if composite materials are costly, they’re more affordable than steel or aluminum panels.

The low-volume, limited-edition models such as these may be an alternative for Rolls-Royce to increase its exclusive high-end appeal without having to go into the less stylish world of high-end SUVs. Over 90% of what Rolls-Royce currently offers has some type of bespoke features, indicating that there’s demand for even greater exclusivity.

If you liked the article, share on:

Pin It

Comments

Recommended

Reddit user Jdubbswrx spotted a rather deceptive move coming from the German automotive manufacturer Audi. He posted an image of the supposed exhaust of the new 2018 Audi SQ5 sporting...
by - March 29, 2017
McLaren car owners will be thanking the automotive company as it has decided to roll out new goodies for the 540C, 570S and 570GT sports car line-up. From this series...
by - March 29, 2017
On July 11, Audi is set to reveal its flagship luxury sedan, the all new A8. And at this moment, none of us are sure how this model will look....
by - March 29, 2017
The recent Porsche 911 is definitely considered one of the most elite sports car to grace the roads worldwide. The task of producing its successor is challenging enough for the...
by - March 29, 2017
British startup Zenos, which entered bankruptcy administration earlier this year is now back in business. The Norfolk-based sports car manufacturer was bought by a consortium of investors headed by AC...
by - March 29, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries