Rolls-Royce considers a new series of coachbuilt, limited-edition models

Article by Christian Andrei, on September 27, 2013

Rolls-Royce is thinking of ways to create low-volume, limited-edition models with modified bodywork as part of plans to widen its model lineup. Rolls-Royce takes inspiration from what parent BMW has accomplished with lessening the cost of carbon fiber for its new i-Series electric and hybrid models.

It used to be that outside coachbuilders would bring with them a rolling chassis and a drivetrain to build the body of several Rolls-Royces. Griffel says that it won’t go to that extreme since homologation rules would call for the extremely expensive crash-testing of every variation.

Rather, the car will keep its inner structure and will use carbon fiber for the strategic reshapings of its outer panels. Even if composite materials are costly, they’re more affordable than steel or aluminum panels.

The low-volume, limited-edition models such as these may be an alternative for Rolls-Royce to increase its exclusive high-end appeal without having to go into the less stylish world of high-end SUVs. Over 90% of what Rolls-Royce currently offers has some type of bespoke features, indicating that there’s demand for even greater exclusivity.

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