Rolls-Royce doesn’t rule out an SUV

Article by Christian Andrei, on March 13, 2012

Rolls-Royce has to "move with the times," according to former RR managing director Ian Robertson, who heads the sales and marketing worldwide for parent company BMW. He also said that they have "a couple of things" that they are studying in terms of evolving the designs, including adding new vehicle models.

He further stated that the super-luxury automobile brand has to see if there are other areas that it can expand into. However, he clarified that they will not "rush into anything," adding that they are "discounting nothing" but are not in a position "to confirm anything."

He also noted that the luxury SUV is a "growing market." Robertson added that with the luxury segment continuing to develop worldwide, the automaker will be opening flagship BMW-Rolls-Royce dealerships in key cities all over the world, including a 36,000 sq m outlet in Abu Dhabi, which is the biggest BMW-Rolls-Royce dealership worldwide.

Moreover, Robertson noted that in general, the luxury business is worth €1 trillion, which includes watches, fashion, travel, hotels, clubs and spas.

He highlighted that 25% of the luxury market in the world (approximately €250 billion) is automobiles, and it is rapidly developing in areas like the Middle East, Asia Pacific and China. Robertson also recognized that female purchasers are "much more significant" compared to the past, and thus a dynamic shift in the market is evident.

Robertson disclosed that they are seeking to enhance customer experience and provide a one-of-a-kind brand experience in order to "further the fascination customers have" with their brands. He also noted that the number of people with available cash to spend is increasing and that most of the high net worth individuals are in the United Kingdom (570,000), China (1.1m) and the USA (5.2m).

He explained that the desires and needs of customers all over the world have to be understood, and the company has to accordingly expand its products throughout the luxury range. More than a third of BMW's sales are generated with large automobiles, 6 and 7 Series in the luxury segment, 5 Series and X5 in the premium market and Rolls Royce in the super luxury segment.

Topics: rolls-royce, suv

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