Rolls-Royce has to "move with the times," according to former RR managing director Ian Robertson, who heads the sales and marketing worldwide for parent company BMW. He also said that they have "a couple of things" that they are studying in terms of evolving the designs, including adding new vehicle models.
He further stated that the super-luxury automobile brand has to see if there are other areas that it can expand into. However, he clarified that they will not "rush into anything," adding that they are "discounting nothing" but are not in a position "to confirm anything."
He also noted that the luxury SUV is a "growing market." Robertson added that with the luxury segment continuing to develop worldwide, the automaker will be opening flagship BMW-Rolls-Royce dealerships in key cities all over the world, including a 36,000 sq m outlet in Abu Dhabi, which is the biggest BMW-Rolls-Royce dealership worldwide.
Moreover, Robertson noted that in general, the luxury business is worth €1 trillion, which includes watches, fashion, travel, hotels, clubs and spas.
He highlighted that 25% of the luxury market in the world (approximately €250 billion) is automobiles, and it is rapidly developing in areas like the Middle East, Asia Pacific and China. Robertson also recognized that female purchasers are "much more significant" compared to the past, and thus a dynamic shift in the market is evident.
Robertson disclosed that they are seeking to enhance customer experience and provide a one-of-a-kind brand experience in order to "further the fascination customers have" with their brands. He also noted that the number of people with available cash to spend is increasing and that most of the high net worth individuals are in the United Kingdom (570,000), China (1.1m) and the USA (5.2m).
He explained that the desires and needs of customers all over the world have to be understood, and the company has to accordingly expand its products throughout the luxury range. More than a third of BMW's sales are generated with large automobiles, 6 and 7 Series in the luxury segment, 5 Series and X5 in the premium market and Rolls Royce in the super luxury segment.
Rolls-Royce presents its Phantom Series II, which is a family of pinnacle cars thoughtfully updated with cutting-edge technology, with enhancements to its already peerless drive-train, as well as with connectivity improvements.
Rolls-Royce Phantom has a striking modern front end encapsulates the essence of the changes lying beneath. This striking look is thanks to the car’s restyled bumpers and its rectangular light apertures framing full-LED light clusters, allowing new technologies, such as curve light functionality, to be integrated into the vehicle. With this curve light functionality, headlamp beams get reflected in the right direction, which is the direction of travel, in order to give greater road illumination when cornering. It also has adaptive headlamps, too, where light patterns automatically and effortlessly change in response to various driving speeds.
The Phantom's drive-train, which is already sublime, has also been enhanced. A new 8-speed automatic gearbox, as well as rear differential, have been added. These complement the car’s V12 direct injection engine perfectly as they improve exemplary dynamics. They also help keep Rolls-Royce’s “magic carpet ride” promise. Moreover, fuel consumption is improved by 10% on the combined cycle, resulting to reduced CO2 emissions – from 385 to 347g/km.
The Phantom experience, for both driver and passengers, can best be summarized in one word: effortless. Needless to say, an improved user interface, with the addition of a bunch of new driver assistance technologies, was built based on a new electronics platform that is designed for Phantom Series II. For instance, the satellite navigation system has been updated with functions such as 3D map display featuring landscape topography, enhanced points of interest, guided tours, and composite route planning.