Rolls-Royce enters the South American market! Brazil and Chile first to get the cars!

Article by Christian Andrei, on October 24, 2011

Rolls-Royce Motor Cars has revealed that it is going to penetrate the South American market for the very first time in its history. The company is cooperating with potential dealers in Chile and Brazil, with CEO Torsten Müller-Ötvös presently coming to the region to satisfy these dealers, customers and media personnel.

Williamson Balfour Motors, headed by Peter Aberle and a member of the Inchcape Group, is the company's future dealer in Chile. On the other hand, the Via Italia Group, headed by Francisco Longo, is designated as Rolls-Royce Motor Cars' future Brazilian dealer.

Both companies are preparing for the full dealership openings set in March 2012. The announcement is made at a time when Rolls-Royce is succeeding at maintaining a strong sales momentum worldwide.

From January to September, sales improved by 41% compared to the same period last year. There was strong demand for the Ghost and Phantom models, with a double-digit increase in all regions in the first nine months of the year. Ghost is gaining strength in the segment and is the current market leader, with around 80 percent of Ghost customers new to Rolls-Royce.

The company has a strong order bank extending well into 2012 and Bespoke content levels are at an all-time high.

According to the CEO, Rolls-Royce is growing "very successfully" in various fast-emerging markets and thus, it is just right for the company to have a "strong presence" in Chile and Brazil where economic growth is "impressive."

As the newest member of the Rolls-Royce Motor Cars luxury family, the Rolls-Royce Ghost Extended Wheelbase embodies the attributes that have vaulted the brand into an automotive icon: superb quality, refined performance and the best of automotive luxury. It’s the latest Rolls-Royce to feature the famous Spirit of Ecstasy hood figurine that is celebrating her 100 years in 2011.

Specifically, the hand-built Ghost Extended Wheelbase further increases the generous rear space and luxurious comfort offered by the Ghost. After all, the Ghost Extended Wheelbase is around 170 mm longer than the regular Ghost. Passengers are treated to enhanced cabin ambiance courtesy of the panoramic sunroof. While the Rolls-Royce Ghost Extended Wheelbase is longer and offers more interior space, it does not compromise the performance and dynamism that the Ghost has been known for.

Not only that, the new Rolls-Royce Ghost Extended Wheelbase is designed to focus on pampering its passengers. Rolls-Royce decided to reveal the Ghost Extended Wheelbase to the global public at the 2011 Shanghai Motor Show in China, where customers expects their luxury cars to provide for rear seat passengers in terms of the best space and comfort.

More than a year prior, the Ghost was unveiled to global markets in September 2009 and it quickly made a name for itself for its striking modern design and thrilling performance.

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