Rolls-Royce expects U.S. to overtake China, become its biggest market in 2012

Article by Christian Andrei, on January 12, 2012

Rolls-Royce CEO Torsten Mueller-Oetvoes has revealed that the brand's sales in the United States could outperform those in China this year, revving up the brand for record global revenue in 2012. The BMW-owned British marque remains focused on China after at least 1,000 automobiles were sold in the country last year. This aided China sales to beat the United States for the first time in the brand's history.

However, Mueller-Oetvoes expressed confidence in a revival of growth in North America, stating that he would not be surprised if U.S. sales rose ahead of China in 2012. He said that there are "encouraging signals" that the American market will "definitely pick up", adding that it depends on the U.S. market and the economy.

Earlier this week, Rolls-Royce posted record sales of 3,538 vehicles for 2011, a 31% increase from the previous year. While mass market vehicles are experiencing sluggish demand, the luxury vehicle manufacturers are predicting fast-paced growth in sales.

Other luxury brands like Porsche, Aston Martin and Bentley have also posted remarkable sales on rising wealth in regions like Asia-Pacific, wherein a wave of emerging nouveau riche are excited to show off their prosperity. Mueller-Oetvoes stated that the main rival of Rolls-Royce was not the other high-end manufacturers, but the luxury purchases like yachts and helicopters.

If you liked the article, share on:


Login or Create new account to add a comment!


Ever heard of the “Lynk & Co” automotive brand? Well, it is highly likely people haven’t. This is practically because this is new brand created by the joint venture between...
by - October 25, 2016
Mitsubishi is now officially part of the Renault-Nissan alliance after Nissan took over the Japanese car company recently. We know a lot has been happening in the car industry, but...
by - October 24, 2016
Driving the newest 2017 BMW 5-Series (G30), Clive Owen (Closer, Children of Men) returns to his role as “The Driver”. In this latest installment, what initially starts as a simple...
by - October 24, 2016
Many had wished that a Lamborghini Huracán Superleggera would somehow make a surprise debut at the recently held Paris Motor Show. Sadly, not a single Lamborghini appeared anywhere in sight....
by - October 24, 2016
Aston Martin and Red Bull Racing teamed up for the first time in creating what looks like one of the most ferocious beasts in history. The British car manufacturer has...
by - October 24, 2016