Rolls-Royce expects U.S. to overtake China, become its biggest market in 2012

Article by Christian Andrei, on January 12, 2012

Rolls-Royce CEO Torsten Mueller-Oetvoes has revealed that the brand's sales in the United States could outperform those in China this year, revving up the brand for record global revenue in 2012. The BMW-owned British marque remains focused on China after at least 1,000 automobiles were sold in the country last year. This aided China sales to beat the United States for the first time in the brand's history.

However, Mueller-Oetvoes expressed confidence in a revival of growth in North America, stating that he would not be surprised if U.S. sales rose ahead of China in 2012. He said that there are "encouraging signals" that the American market will "definitely pick up", adding that it depends on the U.S. market and the economy.

Earlier this week, Rolls-Royce posted record sales of 3,538 vehicles for 2011, a 31% increase from the previous year. While mass market vehicles are experiencing sluggish demand, the luxury vehicle manufacturers are predicting fast-paced growth in sales.

Other luxury brands like Porsche, Aston Martin and Bentley have also posted remarkable sales on rising wealth in regions like Asia-Pacific, wherein a wave of emerging nouveau riche are excited to show off their prosperity. Mueller-Oetvoes stated that the main rival of Rolls-Royce was not the other high-end manufacturers, but the luxury purchases like yachts and helicopters.

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