Rolls-Royce Ghost configurator goes online

Article by Christian Andrei, on August 29, 2010

The British carmaker Rolls-Royce has recently started an internet site they are planning to utilize exclusively for their forthcoming Ghost model. The website is equipped with numerous highly attractive elements aimed at maintaining interest on the car for both potential buyers and those who are just curios.

Included in these special features are design and engineering essentials that went into the creation of the 200EX concept car, the concept variant of the Ghost, and also a visualizer where users can change the exterior and interior color combination of the original show car for user appreciation.

The current Ghost model comes with a very close likeness to the 200EX concept so that there's likelihood that the representation shown on the online visualizer will be the final production model available in different color options.

The inside of the car is also very similar to the production version which comes with neat and straightforward styling. The interior controls are neatly carved, with the essential functions accented with chrome for added emphasis.

The remainder of the passenger compartment is fitted with the highest quality leather and natural wood trim including lots of mood-conditioning lighting.

The development of the latest Ghost model is right on schedule in spite of the global problems besetting the auto industry, and the first models will reach showrooms during the first three months of 2010.

The Ghost is aimed at competing with BMW and Mercedes Benz and also the Bentley Continental range. Estimated pricing for the car is in the neighborhood of $200,000 or $300,000 or thereabouts.

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