Rolls-Royce Ghost configurator goes online

Article by Christian A., on August 29, 2010

The British carmaker Rolls-Royce has recently started an internet site they are planning to utilize exclusively for their forthcoming Ghost model. The website is equipped with numerous highly attractive elements aimed at maintaining interest on the car for both potential buyers and those who are just curios.

Included in these special features are design and engineering essentials that went into the creation of the 200EX concept car, the concept variant of the Ghost, and also a visualizer where users can change the exterior and interior color combination of the original show car for user appreciation.

The current Ghost model comes with a very close likeness to the 200EX concept so that there's likelihood that the representation shown on the online visualizer will be the final production model available in different color options.

The inside of the car is also very similar to the production version which comes with neat and straightforward styling. The interior controls are neatly carved, with the essential functions accented with chrome for added emphasis.

The remainder of the passenger compartment is fitted with the highest quality leather and natural wood trim including lots of mood-conditioning lighting.

The development of the latest Ghost model is right on schedule in spite of the global problems besetting the auto industry, and the first models will reach showrooms during the first three months of 2010.

The Ghost is aimed at competing with BMW and Mercedes Benz and also the Bentley Continental range. Estimated pricing for the car is in the neighborhood of $200,000 or $300,000 or thereabouts.

The Ghost Six Senses, Rolls-Royce Motor Cars’ proud conception, is a highly-customised luxury model encapsulating the rich experience that is expected with every Rolls-Royce, reaching new heights of sensual indulgence.

Getting near and opening the doors of this opulent Rolls-Royce is a remarkable experience by itself as doing so instantly sparks your visual, palate, tactile, oral, and scent senses. This continues with the senses of wonder and pleasure as you are lavished by softly luxurious leather, finely detailed veneers, and superior tailored augmentations.

Rolls-Royce Motor Cars is the world-leading luxury goods maker. The world of luxury may offer many desirous objects that enthrals one or more senses, but a hand-built Rolls-Royce is proudly able to wake them all.


Gorgeous and sophisticated, a Rolls-Royce Ghost is a symbol of perfect taste, a luxury car that instantly pleases the eye. Ghost Six Senses' pearly Carrara White finish balances newly forged alloy wheels, and instantly your eyes are drawn to the sumptuous interior details as you enter through the coach doors. The Walnut Burr veneer’s intense gleam with diagonal, brown oak cross-banding strongly implies at the incredible power awaiting the driver.


For over 100 years, silence has been the sound of Rolls-Royce. But the 21st century Ghosts and Phantoms also serve as amphitheatres where the most innovative systems deliver music most impressively. The Ghost Six Senses’ concept audio system splendidly fills the expansive rear cabin through its improved amplifier and 'exciter' speakers in the leather headlining. This helps to raise the sound centre closer to your ear.


Premium materials produce aromas unique to a Rolls-Royce interior. The robust aromas welcoming Ghost Six Senses' occupants are from the softest natural grain leather in all-encompassing, handmade seats and headlining, complemented by suggestions of wood spice from the walnut veneer.


A panoramic sunroof bathes the rear cabin in light and encourages all inside to relax. A definitive taste sensation can come from refreshing chilled drinks or vintage champagne served from the Ghost Six Senses' coolbox in flutes etched with a charming sound-wave design.


Rolls-Royce ultra-luxury is communicated in the most palpable way through cool chrome, luxurious leather, and premium veneers. Ghost Six Senses furthers this idea by including natural grain leather for the first time. You will want to dive your feet into the deep pile lamb wool rugs, and you can easily open the boot with a remote, where you will find even more lamb wool lining to embrace customised luxury luggage.

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