Rolls-Royce is nearing decision to build SUV, says CEO

Article by Anita Panait, on January 14, 2014

Rolls-Royce Motor Cars is now near to making a decision whether to build a sports utility vehicle, chief executive Torsten Mueller-Oetvoes told Reuters Insider in an interview. "It's a very interesting segment, definitely, and we are thinking about it," Mueller-Oetvoes said in response to a question about whether building an SUV would be feasible.

"We are playing with some drawings and we are starting now to look even deeper into the whole thing,” he remarked. He noted that a decision will only be made once they are convinced that the SUV fits to the Rolls-Royce brand.

According to Mueller-Oetvoes, the hard part was reconciling an SUV with the Rolls-Royce brand values that have not been associated with sportiness or offroading. Rival ultra-luxury brand Bentley is already planning to roll out an SUV in 2016 and has disclosed that it expects to create a new segment with the model that may cost about EUR180,000.

Topics: rolls-royce, suv

If you liked the article, share on:


Login or Create new account to add a comment!


It wasn’t too long ago when Maserati took the wraps off what appears to be the most gorgeous concept coupe ever made. The Alfieri coupe premiered at the 2014 Geneva...
by - October 23, 2016
Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016