Rolls-Royce moving the Spirit of Ecstasy celebrations at the Salon Prive 2011

Article by Christian Andrei, on March 29, 2011

In 2011, Rolls-Royce Motor Cars celebrates 100 years of the famous flying lady hood figurine – the Spirit of Ecstasy – at Salon Privé. Scheduled from June 22 to 24, 2011, the event will be held at Syon Park, West London - a venue that hosted more than 100 Rolls-Royce models at the end of a centenary drive through London in February 2011.

Rolls-Royce, which has been involved with Salon Privé since the inaugural event in 2005, will introduce its 102EX, or the Phantom Experimental Electric.

The prototype 102EX is equipped with the world’s first all-electric drivetrain for the super luxury segment and is set to make its United Kingdom debut at Salon Privé in 2011. Rolls-Royce will also return with a stand that includes a Rolls-Royce Ghost and Rolls-Royce Phantom Drophead Coupe.

Aside from contemporary Rolls-Royce models, heritage will also be shown off with a dedicated class in the Salon Privé Concours d’Elégance.

Among the vehicles that will be displayed are a 1923 Rolls-Royce Tourer, a rare 1927 Phantom I Udaipur Hunting Car and a 1911 Rolls-Royce Silver Ghost. David Bagley, Salon Privé co-founder, said Rolls-Royce is “coveted in its modern form, cherished for its heritage and admired for its exclusivity and uncompromising approach to luxury.”

He added that Salon Privé has developed to embody each aspect and attracts those who appreciate it. There are three changes for Salon Privé in 2011.

The event for classic cars, supercars and luxury brands relocates to the 200-acre Syon Park, which is the London home of His Grace, The 12th Duke of Northumberland and takes place earlier, placing it at the center of Britain’s summer season calendar.

The 2011 Salon Privé also incorporates a brand new “Quintessentially English Cars” sale by international collector car specialists, RM Auctions. The event will continue to have an all-inclusive approach to hospitality. Each guest ticket offers full access to all areas of Salon Privé, afternoon tea, lobster lunch and unlimited supply of Pommery champagne.

Press Release

ROLLS-ROYCE MOTOR CARS TAKES SPIRIT OF ECSTASY CENTENARY CELEBRATIONS TO SALON PRIVÉ 2011

Spirit of Ecstasy centenary celebrations will take place at Salon Privé this year, as Rolls-Royce Motor Cars toasts 100 years of the famous flying lady hood figurine.

The event, which takes place from 22nd to 24th June, will be held this year at Syon Park, West London, a venue that played host to more than 100 Rolls-Royce models at the end of a centenary drive through London in February. Rolls-Royce will return with a stand that includes a Rolls-Royce Phantom Drophead Coupe and Rolls-Royce Ghost.

Rolls-Royce will also present 102EX, the Phantom Experimental Electric. This prototype test vehicle is powered by the world’s first all-electric drivetrain for the super luxury segment and will make its UK show debut at Salon Privé this year.

As well as modern Rolls-Royce models, heritage will be well represented, with a dedicated class in the Salon Privé Concours d’Elégance. This has already attracted a 1911 Rolls-Royce Silver Ghost, a 1923 Rolls-Royce Tourer and a rare 1927 Phantom I Udaipur Hunting Car.

Rolls-Royce has been involved with Salon Privé since the inaugural event in 2005. Salon Privé co-founder David Bagley, explains: “Rolls-Royce is coveted in its modern form, cherished for its heritage and admired for its exclusivity and uncompromising approach to luxury. Salon Privé has developed to embody each of these aspects and attracts those who appreciate it.”

Three big changes occur for Salon Privé in 2011. The three-day celebration of supercars, classic cars and luxury brands relocates to the spectacular 200-acre Syon Park, the London home of His Grace, The 12th Duke of Northumberland and takes place one month earlier than previously, on 22nd – 24th June, placing it at the centre of the British summer season calendar.

This year’s Salon Privé also incorporates a brand new “Quintessentially English Cars” sale by international collector car specialists, RM Auctions.

One thing that does not change is the all-inclusive approach to hospitality; each guest ticket offers full access to all areas of Salon Privé, lobster lunch, afternoon tea and unlimited complimentary Pommery champagne.

Topics: rolls-royce

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