Rolls-Royce opened a new showroom in Paris

Article by Christian A., on October 10, 2011

Rolls-Royce has opened a state-of-the-art facility in Paris in the stylish 17th arrondissement. At the grand opening, the showroom was unveiled by Torsten Müller-Ötvös, the CEO of Rolls-Royce Motor Cars. Those who attended the event include customers, VIP guests, celebrities and the media. The showroom covers 300 square metres, providing enough space for three Rolls-Royce motor cars, an espresso bar and customer configuration lounge, including color and trim samples.

Torsten Müller-Ötvös said that Rolls Royce vehicles complement the city’s “unique mood” and its core values. Eric Neubauer, Dealer Principal of Rolls-Royce Motor Cars Paris, said that the investment in its new showroom strengthens its partnership with Rolls-Royce in France.

The showroom takes inspiration from the Spirit of Ecstasy, which is celebrating its 100th anniversary. Rolls-Royce is planning several innovative partnerships with those who truly lead in the art and fashion industries.

The famous designer, Alice Temperley, MBE, makes designs that merge meticulous detail with an English personality. She built a gown for the company that is described to be the epitome of 'the graceful little goddess'. This gown was presented at the grand opening, after having been featured at the London Fashion Week.

Presented in the showroom, the Rolls-Royce Ghost may well be the most powerful to come out of Rolls-Royce Motor Cars. Unlike how other cars do it, the power in the Rolls-Royce is delivered in a cosseting and elegant manner, making those who have seen it claim that the design ensured that its pulse was lowered instead of increased. This principle of simplicity however is not limited to the power but also in the driving.

Inside the Rolls-Royce Ghost are a number of technologies and software that make sure it is not confusing or intruding but instead make driving that much easier and even more enjoyable.

Offered as an option for the Ghost are the driver assistance systems and technologies that are known for being easy to operate as well as being discrete. Take for instance the Comfort Entry. Once the driver approaches the vehicle and the system detects the presence of the key fob to within 1.5 meters while at the same time the chrome handle is grabbed, it immediately opens the door. Once inside, a voice control prompt is activated, allowing the driver to choose from its control systems menus, all without the need to actually use a central controller.

What makes this model even more unique is that the Ghost puts more focus on the driver than on any other Rolls-Royce model ever made. Since the position that is behind the wheel is slightly elevated, this allows the driver to sit in what can be called as an authority position. The higher elevation also means that the driver can get a better view of the road.

Rolls-Royce made sure that the fascia of the Ghost would be clear, considering that it contains an intuitive layout with a spacious design. Sculpted cleanly are the controls with those that manage important functions highlighted in chrome. Then there is its steering wheel with the black rim through which glows a soft light coming from the instrument panel. The steering wheel in particular utilizes an ergonomic roller-ball control and even a set of violin keys.

Meanwhile, there is a veneered panel that when opened, allows access to its control center display. Here, features like satellite navigation and telephone, are placed. It is also here that the entertainment and communication functions have been displayed as well. All of these are managed through a central rotary controller. On the sides of this controller, one is likely to see the quick-access buttons that are on the center console in the front.

Press Release


Rolls-Royce has opened a showroom in the centre of Paris, in the fashionable 17th arrondissement. The state-of-the-art facility was unveiled by Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, at a grand opening attended by customers, VIP guests, celebrities and the media.

The 300 square metre showroom provides space for three Rolls-Royce motor cars, an espresso bar and customer configuration lounge, including colour and trim samples.

Speaking at the grand opening, Torsten Müller-Ötvös said, “Paris is a global capital of style and fine living. I am delighted to see the new French home of Rolls-Royce in the heart of Paris, which complements the unique mood of the city, as well as the core values of our company.”

Eric Neubauer, Dealer Principal of Rolls-Royce Motor Cars Paris, said, “The investment in our new showroom underpins our successful business partnership with Rolls-Royce in France. Working with our architects we were keen to create an atmosphere befitting the Spirit of Ecstasy, as we celebrate the centenary of this famous figurine.”

To commemorate the 100th anniversary of the Spirit of Ecstasy, Rolls-Royce has commissioned a series of innovative collaborations with leaders from the worlds of art and fashion.

One of the most distinctive voices in contemporary British fashion, Alice Temperley, MBE, is renowned for creating designs that combine meticulous detail with an English personality. She created a gown for Rolls‑Royce that can be described as the embodiment of 'the graceful little goddess' and this was presented at the grand opening, straight from the catwalk at London Fashion Week.

Another outstanding project is the exhibition of images from the Rankin: Spirit of Ecstasy collection. The renowned photographer Rankin is capturing 100 images inspired by the figurine and a selection of striking portraits shown for the first time in France at the showroom opening.

Global sales for Rolls-Royce continue to show a healthy percentage increase, with significant sales growth seen across all regions and continued strong demand for both Phantom and Ghost. Rolls-Royce Motor Cars has also recently announced a £10 million expansion of the manufacturing plant at Goodwood in response to increased customer demand.

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