Rolls-Royce opens its eighth showroom in China

Article by Christian Andrei, on August 29, 2010

In line with Rolls-Royce strategy to expand its presence in Greater China, it has opened a new showroom in Ningbo, East China the eighth in the country.

Its other showrooms in Greater China include Beijing, Chengdu, Guangzhou, Hangzhou, Hong Kong, Shanghai and Shenzhen. The launch of the Rolls-Royce Motor Cars Ningbo showroom comes after a first quarter that is considered largely successful, with sales in mainland China tripling when compared to last year.

At the launching, Rolls-Royce Motor Cars Asia Pacific Regional Director, told reporters that this showroom indicates the company's commitment to the Chinese market, which is its third largest in the world.

He also said that it expects that sales in the region will still rise rapidly, especially with the high number of orders for the Phantom and Ghost models.

He disclosed plans to add more dealerships to other parts of China. General Manager for Greater China, Jenny Zheng, said that there is a „solid demand„ for Rolls-Royce models in China.

She also revealed that it has widened its appeal and has been attracting many customers who are in their early 30s or in their 20s. She said that this trend is seen in Ningbo, which she describes as the engine of the economy on the east coast of China.

Meanwhile, Richard Tang, Chairman of Rolls-Royce Motor Cars Ningbo, expressed his delight at having a Rolls-Royce dealership in Ningbo.

He said that the brand has received tremendous interest from Ningbo as well as the surrounding area. He said that this dealership will have 16 members in its staff and service center as well as offer the latest equipment.

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