Rolls-Royce opens its first showroom in Latin America

Article by Christian Andrei, on October 19, 2012

A Rolls-Royce showroom has opened in the Av. Cidade Jardim in São Paulo, Brazil – the first Rolls-Royce showroom ever in Latin America. The appointed dealer in Brazil of Rolls-Royce Motor Cars is the Via Italia Group, which is based in São Paulo. The new showroom, which is 500 square metres big, offers a relaxing ambience.

The designers considered the proper use of glass and space to get the optimum natural light. The Customer Lounge, which has bespoke-designed furniture and cabinets, makes use of leather, wood, surface finish and carpet samples, which come from the Home of Rolls-Royce at Goodwood, England and from its famous Bespoke programme.

The company has started to take orders for all the Phantom and Ghost family models. According to Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars, he is “delighted” to open its first showroom in Latin America in this region, which has been experiencing remarkable economic growth and rising demand from discriminating customers for pinnacle luxury products.

He also said that Rolls-Royce is expanding its business in several quick-growing markets and so, it’s only proper that it has a “strong presence” in Brazil. As part of the opening, Carlos Ferreirinha, the foremost Brazilian expert in luxury, hosted a cocktail party that was attended by local VIPs and customers. Tony Gordon, one of the largest names in Brazilian soul music, performed that evening.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Ford Mustang customers won’t be able to specify the V6 powerplant for the latest iteration of the carmaker’s pony car. This comes as the new 2018 Ford Mustang is saying...
by - January 18, 2017
The man sitting at the top of the performance division of Mercedes-Benz – Tobias Moers – cryptically indicated that the Mercedes-AMG GT4 could be really coming. Moers, chief executive of...
by - January 18, 2017
The 2017 Detroit Auto Show (2017 North American International Auto Show) has been exciting and thrilling. Several new concepts and production vehicles were announced and unveiled, with a number of...
by - January 18, 2017
Your 2017 Volkswagen Golf Facelift could get as sporty looking as the Golf R with the new R-Line packages. But without the sporty run and the premium price. Set to...
by - January 17, 2017
Whether or not you’re a tech addict, you realize that the digital revolution is now moving at high speed. Before you know it, there’s already a new one on the...
by - January 17, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries