Rolls-Royce opens its first showroom in Latin America

Article by Christian Andrei, on October 19, 2012

A Rolls-Royce showroom has opened in the Av. Cidade Jardim in São Paulo, Brazil – the first Rolls-Royce showroom ever in Latin America. The appointed dealer in Brazil of Rolls-Royce Motor Cars is the Via Italia Group, which is based in São Paulo. The new showroom, which is 500 square metres big, offers a relaxing ambience.

The designers considered the proper use of glass and space to get the optimum natural light. The Customer Lounge, which has bespoke-designed furniture and cabinets, makes use of leather, wood, surface finish and carpet samples, which come from the Home of Rolls-Royce at Goodwood, England and from its famous Bespoke programme.

The company has started to take orders for all the Phantom and Ghost family models. According to Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars, he is “delighted” to open its first showroom in Latin America in this region, which has been experiencing remarkable economic growth and rising demand from discriminating customers for pinnacle luxury products.

He also said that Rolls-Royce is expanding its business in several quick-growing markets and so, it’s only proper that it has a “strong presence” in Brazil. As part of the opening, Carlos Ferreirinha, the foremost Brazilian expert in luxury, hosted a cocktail party that was attended by local VIPs and customers. Tony Gordon, one of the largest names in Brazilian soul music, performed that evening.

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