Rolls-Royce recently opened its largest showroom ever in the United Arab Emirates in Abu Dhabi’s Umm Al Nar area. Torsten Müller-Ötvös, the CEO of Rolls-Royce Motor Cars presided over the opening of the new ultra-modern facility.
The showroom has enough room for exhibiting five Rolls-Royce cars, with an area of 900 square metres. It also has a coffee lounge and concierge where customers can go through trim and colour samples. Additionally, the showroom has a direct pathway leading to their new service centre.
According to Torsten Müller-Ötvös, the opening of this new Abu Dhabi showroom is actually one of a new series of bigger exclusive Rolls-Royce exhibition facilities in key areas of the Gulf region that have been opening through the last 18 months.
He said that the opening of these facilities signify Rolls-Royce’s confidence level for the Middle East which continues to be a vital geographical area for their top-market luxury cars. He mentioned that in the previous year, “the region contributed over 15% of our global sales,” adding that “Abu Dhabi is no exception and continues to demonstrate remarkable year on year growth."
The new showroom’s opening ceremony also featured the presentation of a Spirit of Ecstasy Centenary Collection Phantom Drophead Coupé. This classic belongs to an exclusive collection of 100 special custom-made Rolls-Royce Phantom models that were assembled for the Centenary of the Spirit of Ecstasy which is the 100th year from the time the Rolls-Royce bonnet figuring was first put on their cars.
The elegant classic cars of the collection all feature custom details like the illustrated figurine illuminated from below, the special double-R white-on-black badge and the coach lines with a Spirit of Ecstasy design. Luxury car collectors from all over the region and the entire world have all expressed their enthusiasm for these gorgeous cars.