Rolls-Royce opens its largest showroom in the Umm Al Nar area of Abu Dhabi

Article by Christian Andrei, on March 29, 2011

Rolls-Royce recently opened its largest showroom ever in the United Arab Emirates in Abu Dhabi’s Umm Al Nar area. Torsten Müller-Ötvös, the CEO of Rolls-Royce Motor Cars presided over the opening of the new ultra-modern facility.

The showroom has enough room for exhibiting five Rolls-Royce cars, with an area of 900 square metres. It also has a coffee lounge and concierge where customers can go through trim and colour samples. Additionally, the showroom has a direct pathway leading to their new service centre.

According to Torsten Müller-Ötvös, the opening of this new Abu Dhabi showroom is actually one of a new series of bigger exclusive Rolls-Royce exhibition facilities in key areas of the Gulf region that have been opening through the last 18 months.

He said that the opening of these facilities signify Rolls-Royce’s confidence level for the Middle East which continues to be a vital geographical area for their top-market luxury cars. He mentioned that in the previous year, “the region contributed over 15% of our global sales,” adding that “Abu Dhabi is no exception and continues to demonstrate remarkable year on year growth."

The new showroom’s opening ceremony also featured the presentation of a Spirit of Ecstasy Centenary Collection Phantom Drophead Coupé. This classic belongs to an exclusive collection of 100 special custom-made Rolls-Royce Phantom models that were assembled for the Centenary of the Spirit of Ecstasy which is the 100th year from the time the Rolls-Royce bonnet figuring was first put on their cars.

The elegant classic cars of the collection all feature custom details like the illustrated figurine illuminated from below, the special double-R white-on-black badge and the coach lines with a Spirit of Ecstasy design. Luxury car collectors from all over the region and the entire world have all expressed their enthusiasm for these gorgeous cars.

Press Release


The largest Rolls-Royce showroom in the world has opened in the Umm Al Nar area of Abu Dhabi, United Arab Emirates. The new state-of-the-art facility was unveiled by Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars.

The new 900 square metre showroom provides space for displaying five Rolls-Royce motor cars, a coffee bar and a customer configuration lounge including colour and trim samples. The showroom is also directly linked to a new dedicated Rolls-Royce service facility.

Torsten Müller-Ötvös said, "The showroom opening in Abu Dhabi represents one of a line of new and expanded Rolls‑Royce showrooms which have been unveiled throughout the Gulf region in the last 18 months. These investments underline the continuing confidence that the company sees in the Rolls-Royce brand across the Middle East." He continued, "The Middle East region continues to be an important driver in the global growth of Rolls-Royce Motor Cars. Last year the region contributed over 15% of our global sales. Abu Dhabi is no exception and continues to demonstrate remarkable year on year growth."

The occasion was marked by the unveiling of a Spirit of Ecstasy Centenary Collection Phantom Drophead Coupé. One of a collection of 100 highly bespoke Rolls-Royce Phantom models, the cars were built to mark the Centenary of the Spirit of Ecstasy, 100 years since the world's most instantly recognisable bonnet figurine was first fitted to Rolls-Royce cars. The beautiful Collection cars were designed with a suite of bespoke design details including a special white-on-black double-R badge, Spirit of Ecstasy inspired coachlines and an inscribed figurine bathed in white light emanating from its base. Discerning collectors across the world, especially in the Middle East, have shown great interest in these unique cars.

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